Mon Mar 24, 2014 10:42 pm
Thinking back, I remember how hard it was to narrow down and refine the particular spin for our site and what would make us unique. When we finally got it, it was a huge relief and it really gave us tremendous focus and energy. Five years down the track, it's part of what's enabled us to leave our day jobs and become full-time SBIers. However, it took a lot of hard work for us to pick our niche. We spent about 3 months on it before we even picked our domain name.
But I just found an excellent additional resource that I wish had existed 5 years ago when we started out
It's a series of 3 videos by Sean D'Souza (a well known internet marketer and I think also a friend of Ken's - he drew the Shelley the tortoise cartoons). The videos are all about "uniqueness". Sean is talking about developing a product or service, but when I listened to the videos I realized that they apply perfectly to choosing and refining a niche, and I found myself wanting to completely re-write our home-page based on his ideas.
Part 1 - Uniqueness (10 min)
Part 2 - Steps to Uniqueness (15 min)
Part 3 - Mistakes to avoid (10 min)
I know the Action Guide is excellent, and I know Ken says to "put the blinkers on", but I thought these videos were too good not to share. Also, I think they're very much consistent with the "SBI way". I hope you find them useful
P.S. Thanks to Suzanne who was the one to tell me about Sean D'Souza
Additional Note from Help Elf:
Thanks for sharing, Tobias.
Uniqueness is important. And you're right, it's important whether you're developing a paid product or choosing your niche.
(Actually, if selling a physical or digital product becomes your primary income earner, the USP of your positioning within your niche and your product's positioning within the market may end up being essentially the same.)
The ultimate question you need to answer, whether you're selling stuff or building an audience through media, is why should people come to ME? And for the small online business owner, the answer to THAT nearly always boils down to some combination of...
1) Specialization (necessary due to the very fact that you ARE small), and...
2) Being YOU (because it's the big advantage you hold over larger, more anonymous businesses).
All the best,