LUIS wrote:Was just reading thru some BI stuff and came across this ... makes me feel like I don't understand BI well enough.
Unfortunately, Wendy's information below is misleading at best. Most of it is simply incorrect. Please see the help for Value Demand and Real Supply to understand what these numbers mean...
Rachel posted this ... "Here are the numbers: VD: 13536 RS: 12156 My human ..."
So from what I understand of her research is that .. Value/Demand is - 13,526 - while the Real supply is - 12,156 - .. What I see is that the Demand, or what people are searching for, is being supplied by almost as many places online to answer that search intent. I didn't think these were strong enough numbers to make a decision on (to be clear, based on what I thought I understood about BI, which now, this has me doubting that I do).
When Jacki replied that the numbers were great, I figured I must have a basic misunderstanding of BI ... so that's why I am posting this. I have to figure that I do have a big gap in my understanding of what the numbers that Rachel posted actually mean when it comes to evaluating niche ideas.
Dee also replied, which just made it not just one, but two of my favorite forum buds and advisors, so I had to figure I am really missing or misunderstanding something important with BI.
I'm retracing steps because I am not as sure as I used to be about the development of my site ... that's how I found this thread ... and that's why I am questioning what I thought I understood about those numbers.
Any clarity to this will most appreciated ... Thanks ... Lou
READ AT YOUR OWN RISK!
Demand = how many people searched that EXACT TERM in the past month/28 days
Supply = how many sites used that EXACT url with no variation
so 13,526 people manually typed "camping food" into the Google search box between July 15, 2017 and August 15, 2017, but as trend change daily, so too will these numbers. Brainstorm this word again in September and it'll likely be lower (because now people are thinking of school, not camping) in June and May the demand number was probably at least double that (because that's when most people are getting ready for a camping trip), yet in December the demand will likely plummet to under 100 searched per month. (I'm a full time RVer, by the way, so I'm familiar with the fluctuations of the camping search trend as I run a none-SBI site on the topic of RVing fulltime)
on the other hand 12,156 is the amount of websites with the EXACT URL "camping food" and NOT the amount of websites with the primary site topic of "camping food"
THESE are EXACT URLs (thus included in BI supply results)
THESE are NOT EXACT URLs (thus NOT included in BI supply results)
This means the actual supply for the TOPIC itself, will be MUCH higher then the BI supply results, as Google counts all variations of the topic
Once you have numbers from BI, it's VERY IMPORTANT, that you click on the Google and Bing icons in the www column next to them, to actually SEE what Google and Bing give you for results; AND the Site coulmn, to see who Alexa says the top 10 sites are... example those top ten carefully, because they are likely getting 90% of all the traffic for that search term, meaning they are your top competitors and the sites you are going to have to fight claw and tooth against for traffic from Google.
Remember that the numbers are just a guestimate of what kind of search results you can expect to see each month, and a guestimate of what about how many CONTENT SITES you have to compete against... keeping in mind that the big sites like Amazon (which is #1 search result for camping food) does not use keyword urls so did not show up as one of the
Your biggest competitor's url looks like this:
even without the random strings of other stuff .com/camping+food is not .com/camping-food so Amazon is invisible to BI's results
So, focusing on your topic and building content people want, is far more important then worrying about putting which keyword where.
Google has RankBrain now (an AI program that learns as it searches) and can tell what your page is about even if you don't put your keyword anywhere in the url or title.
Yes, focusing on keywords does help, but the saying is true: content is king. So put top priority on making great content and the numbers and keywords become far less important.
Dee from Cape Cod wrote:
1. Don't get hung up on the BI numbers. Remember, you'll be driving traffic to your site from social media, too. Your site should be a natural for traffic from FB and especially from Pinterest!
This is SOOOOO important!
You can have the worst numbers out there and still fly to the top if you do your marketing properly.
Take my topic for example... it gets on average 100 to 300 searches per month, and my site is 1 of 4 sites.
BI demand is 100 to 300, BI supply is 4. Google search had trouble finding 10 sites, and most of the top 10 pages were made of site pages all from my own site (meaning my site is ranking for nearly every slot of all top 100 results in Google for it's search term.)
Because so few people are searching for my niche, my traffic from search engines are almost non existent. I only get 20 to 80 pages visits a day from Google, closer to 200 page visits from Bing, but also get 400+ visits a day from the FB Group I run on the same topic.
I run 4 FB Groups on my topic, 8 FB pages on my topic, a GoogReads group, 3 LibraryThing Groups, a LiveJournal blog, a Tumblr blog, 50+ Pinterest Boards, a Twitter, 4 BlogSpot blogs, a MySpace blog, a LinkedIn profile, Quora profile, Yahoo Answers profile, and a WordPress blog.
MOST of my traffic comes from those social media links I send out every day. (I build 1 to 10 new pages on my site each day and ping them all to all of the social networks listed above)
I also submit every page of my site to Digg and StumbleUpon search engines, and add meta tags to my headers for search engines like Dogpile and DuckDuckGo.
But, my biggest traffic draw?
I own several subReddits, and am an active member of more than 500 Reddits. I make a point of posting on at least 10 Reddit threads each and every day... and not just dinky 1 line "hey great post" comments. No. I hit the 10,000 character limit on nearly every comment I post.... that's about 2,000 words per comment. And I never put links to my site in my comments. The links are in the side bar on my profile, so anyone who reads my comment then clicks on my profile finds my site that way. This accounts for about 50 pages visits to my site EVERY HOUR, for about 4 hours after each comment I make. Thus why I strive to post so many comments each day.
So I'm taking a niche topic with absolutely impossible to win numbers and, because I'm passionate about this topic and am active in all the online communities for it, and am connected to all it's fans via social media, I'm able to drive traffic to my site WITHOUT Google or Bing.
Also... for the first 3 years I had robot blockers on my site, so my site was not indexed by Google the first 3 years.
The reason I did this, was to build up organic traffic through social media only.... then on the 3rd anniversary of my site on SBI, I removed the robot blocker tags from my headings, because my site had so many NATURAL ORGANIC LINKS (14,000 of them) from people sharing and reposting pages on Reddit, FaceBook, Twitter, etc... my pages were spidered and indexed by Google within 48 hours of removing the bot blockers AND immediately ranked #1 page 1 for almost every keyword.
(Across all my social networks I have about 3 million followers total, and I was a beta tester for all but FaceBook and Reddit, so have extremely old accounts, most of them 10+ years old so getting high numbers of backlinks with new social network profiles is going to one more difficult as it requires building a following first; you can't just start a Twitter page and expect to get tons of followers and retweets the first year - it takes about 3 years to get a NATRUAL substantial following on any social network. Natural meaning people following you just because they like what you post, and not sub-for-sub or buying fake followers)
(I've built over 200 sites in the past 20 years; blocking search engines via meta tags for the first 3 years and building backlinks via social media, is the #1 best way to rank high in Google search results, because Google counts shares and retweets, etc, higher than it does keywords; also Google penalizes sites with urls under 6 months old, forcing them lowing in ranks IF they index them at all; so blocking Google for the first 6 months is highly advised, while Google rewards sites over 3 years old, thus why it's best to block Google from indexing until your url is at least 3 years old.)
I actually only recently started using BI (since the 4.0 update) and my site is 4 years old next week.
I started my site in 1997 on FreeWebs, moved it to WordPress in 2003, then moved it to SBI in 2013, so it's actually 20 years old this year, but having it's 4th SBI anniversary.
Anyways... because I moved an already established site to SBI, I had no need to search for niche/topic/keywords, thus why did not use BI.
If you look at my URLs, most of them are old school longtails typical of the 1990s...
Now according to SBI action guide, those are completely NOT the types of urls you want to be using. There are no dashes between words, no keywords in there, and, does that effect page views from search engines? No. My site ranks #1 of page 1 of Google for 52 keywords, and in the top 10 of page 1 of Google for 300 more keywords. Yet I have no keywords in my urls.
Because Google counts content as higher priority over keywords.
I could just as easy number my pages and it not effect my search rankings...
Take a look at the topic search results from Google for any keyword... you'll find BuzzFeed right in the top 3 every tome, and they use urls that look like this:
Google doesn't care about keywords in urls, Google cares about long content... articles that are a minimum of 2,000 words with preference given to articles 3,000 to 4,000 words, is what Google wants (they even said as much in a recent blog post)
As long as your article is about your keyword, Google can figure out what your article is about without any help from the url.
Jacki from Macleod wrote:I feel like those numbers are awesome! You could own this niche, especially given your own 'voice' and angle.
I agree. Even though the supply seems high, the demand is great, so it'll be easy to fly to the top as long as you are offering something people want. (advice of your topic, as opposed to "this is my topic" followed by copy-pastes of wikipedia... which if you start looking around, you'll find is what a lot of low ranking sites do, thus why they are low ranking.
Once you start researching the other sites in your topic, you quickly find no matter what topic it is, that it'll be flooded with scammy ClickBank one pagers, hundreds of scrapped content respinner blogs, etc. And Then when your site shows up with actual content, people will be "OMG! Finally! A site with real info! This is just what I was looking for!"
Jacki from Macleod wrote:In time, you could expand to other types of similar niches, all related to camping (just thinking out loud). Maybe make your domain name a little looser so that in future you could go sideways into tents, back packing equipment, tour bookings etc.
^^^THIS TOO^^^ Very important.
Sooner or later you'll run out of "on topic" keywords.
Me? I've added 1 to 10 new pages to my site every day since 1997. Do you know how many pages I have now? 9,772 at last count 2 months ago. So far only 1,483 of them are on SBI, the others I'm still moving over (it takes forever! I'm doing it one page at a time, editing errors and typos as I go.)
The only way to keep adding pages each day for years is to have sub-topics, sub-sub-topics, and sub-sub-topics for your sub-sub-topics. LOL!
You don't have to worry about that early on, but it's something to think about.
In 1997 when I first started my site, I had no intention of doing content site web building as a hobby. I was just an author who needed a home page, so my readers could get to know me better. But then newbie writers would contact me through my site and be: "So, I want to write about___ like you do but I don't know how to do ___. How did you do it?" So I would make a new page on my site, the url of which would be the question...
Before I knew it I was adding a new page every week, then a new page every day, then multiple pages every day. It just snowballed from there, and after a while I started thinking: Gee, there's gotta be a way to turn this into a career, how do I make money from this? And before I knew it I was monetizing and doing content writing full time. It just was the natural course of events and was completely unplanned on.
Dee from Cape Cod wrote:For example: When I think of camping food, the first thing that comes to my mind is S'mores.
The BI numbers for "smores recipes" are pretty good for a T3 page: demand 216 / supply 4. (Low-hanging fruit numbers, as they say ).
You could create a page about simple-to-make, unique S'mores recipes using the keyword "smores recipes". Mention the words "camping food" once or twice in the content of the page. Use lots of nice, big, clear, how-to photos. Monetize the page with an Amazon link to some cool marshmallow roasting forks. Then promote your S'mores Recipes page on social. Voila! That should be a very winnable keyword/topic for you.
I hope this helps!
That's funny. I've never thought of S'mores as camping food. My mom always made them in the oven! LOL
When I think camping food, I think building a solar oven out of tin foil and then baking potatoes and grilling corn and baking biscuits in it.
I mentioned before, I'm a full time RVer... I grew up in a Vardo (12 by 10 wooden covered wagon) and we always ate over a campfire. So, I never think of snacks when I think camp food, but rather think full course meals instead.
That could be an angle on your site.
Different types of camping resulting in different types of camp food.
We Gypsies, rarely have electricity, so even those with houses tend to cook over wood stoves indoors or brick kiln grills outdoors. And those of us who live on the road cook over open fires or solar oven.
Those of us who have motorhomes (I as I do - I've a 1975 Dodge Sportsman 22' Class C) rarely use our perto ovens, instead set up a camp fire outside.
But then, people who live in houses and only camp for vacations, are prone to more "family fun time food" like S'mores.
Then you have preppers who live completely off grid and grow their own food, dry their own fruits and veggies, smoke their own cheese and fish, make their own jerky.
And of course there's the Rvers who cook in their RV ovens, which is essentially cooking in a 7" wide 10" tall mico-mini- over and requires toy sized mini pans and recipes sized to match the tiny mini pans. (Recipes for RV oven sized portions are WICKED HARD TO FIND... if you go to the iRV2 forums, you find tons of RVers always asking if such a cookbooks exists - no, no such cook book exists, and there is demand for it, so that a possibility too.)
Then there are hunter/fisherman campers vs mushroom/berry forager campers....
Campers on white-water rafting trips have specific food needs, especially in how to store it.
Homeless people living in cars/vans have special camp cooking needs as well (see vandwellers.org for forums where America's 20 million+ homeless families go online in search of advice on how to live in their car and you'll see advice on camp cooking from a homeless person angle... vandwellers is also probably gonna be your biggest competitor, so you might do well to look into what they are doing and take notes of how you can do it differently, that site is massive and has been online for decades)
There are so many sub-topics with-in camping foods, that you could add. I could see you making a really big site that draws in a lot of people looking for useful info. There really aren't that many camp cooking sites out there with that much info (I know, I've looked for them, due to my own RV lifestyle)
9 times out of 10 when I find a site on cooking outdoors, it's always a slap up copy and paste site with no real content, lots of "buy me" links, and it's painfully obvious they never light a match let alone stoked a fire or grilled potatoes. Sometimes I wonder if they ever even set foot out of their city apartment and could tell a oak tree from a mable tree, or hard wood from green wood, or which to use to get their camp fire started!
There is difinatly a need for a site with real content from some one who knows what they are talking about, so I can see your site doing really well, as it sounds like you have the passion and drive to make it stand out.
Good luck on it!