In the future, you'll probably want to stay in the same thread with those who have already answered you. That way you can all keep track of your train of thought.https://forums.sitesell.com/viewtopic.php?f=1&t=224468&p=1387734#p1387653
You'll still need to use the brainstormer to figure what your visitors' interests are.
Think through how you'd actually use Wendy's advice, especially for the domain WowFactor. If there are good numbers for that to be a site concept, you'll need to learn what the search intent is. Are they wanting to add a Wow Factor to their own products, writing, art, music, store or display? Would each of those be entirely separate site concepts?
Add the Wow Factor to your writing....
Add some Wow Factor to your display....
Also, if there are good site concept numbers for the phrase Wow Factor, double check that this is not already someone else's name brand.
Remember to keep the focus on your visitors. Brainstormer and the MKL can show you a very good idea of what actually interests visitors.
There's a lot that's new in the AG, so take some time to absorb and research what it offers.
I hope this helps.