Mon Jan 01, 2018 5:00 am
Here is my situation and I would love some objective insights.
I work for a company as their "Dream Manager"... and yes that is a real job. My job is to help the employees reach their personal and professional dreams in a coaching role.
During this process, I developed a very unique budgeting process based on the problems that many of my clients were having with their traditional monthly budgets. The main solution is easy to use software in order to create a monthly budget... and then the software helps them create a paycheck based budget that solves many of the problems of using just a monthly budget.
I also teach a method to mirror their paycheck based budget in a very popular web-based budgeting software that makes it easy to use in real time.
However, this is a very strange market to jump into. The results from teaching this to over 50 people are great, but the word budget is not a very popular or fun word.
In fact, this unique twist fits perfect with the teaching of Dave Ramsey and other financial gurus that talk about budgeting. This process actually puts practical legs to the whole concept.
I call the process "How to give yourself an instant pay raise without working harder" because it also shows people they are wasting each month by not using a budget, which is usually around $300 a month for average income earners... and this program works wonders for people who get paid with bi-weekly paychecks.
I tried using the brainstormit tool with different the words budget and debt, but had a hard time analyzing the results.
I also looked at some other keywords that I had some interest in, but still had a challenge really understanding the results.
I thought that if I added some other keywords a new niche my pop up, but I did not see it. The other words I was using was:
Debt (Getting out of debt)
Family (spending more time with my family doing things)
So this is where I am at and not sure what my next step should be.
Any thoughts would be appreciated.