Fri Mar 03, 2017 3:16 pm
Thanks to the recent article on Google Analytics I have discovered why my bounce rate was so bad. Hovering around the 70% region for a long time, I have constantly been updating my pages with links to encourage visitors to click through, but to no avail. Until now...
It turns out the problem was coming mainly from my mobile users. Many of my pages were not very well laid out for mobile visitors and they were staying for a moment and then clicking back.
How did I find out....?
In your GA account, go to Audience/mobile/overview. That will give you a list of three - desktop, tablet and mobile. You can make a judgement just for that list, but you need to know which specific pages are the offenders.
At the top of the columns, select the secondary dimension drop down menu. From there select behaviour/landing page.
Now you have a list of your pages divided up by mobile, tablet and desktop with all the corresponding data. You can clearly see what pages work on desktop but not on mobile.
I have now began to tweak and change some pages by adding 'mobile only' and 'desktop/tablet only' containers to make the poorly performing mobile pages more friendly. Time will tell but I reckon I'm onto a good thing.
Just thought I would share.
ps - the article by the way: http://www.sitesell.com/blog/2017/02/go ... -204871341