Cath from Italy wrote:Ugh! I back off from doing videos because a) I don't like myself on camera either to look at or to listen to ...
Ahh Cath! This is the realllyyy good thing about chickens. They have no opinion about their presentation skills.
But seriously. Without knowing your traffic sources I don't know how your video is being watched but my guess it that it is being referred by other videos (see image in my reply above for referral stats). What that tells me is that people are watching enough of it to make YT think its good...
and b) Video seems to take me such a looooooong time to edit, I'm not sure if it's worth it.
Well - its only worth it if you are getting the results you want! But of course you won't know until you consciously chose to go down the video path.
So - let me say a couple of things before we get onto monetizing.
1) Your presentation is terrific. I have said this before in other posts but, as a new or infrequent presenter, you are the worst person to judge how you are.
As an infrequent presenter, you are experiencing ourself in a way we aren't used to and so that little voice in the head (yes - the one that's going 'what little voice?') jumps in with all sorts of judgements about how good/bad we are. Oh- , there are plenty of people that DON'T do a good job presenting to camera or doing VO but Cath, you are not one of them.
When I first started doing voice overs I would re-record material umpteen times so it was perfect but, in the end, I had to stop doing that and let other people I trusted tell me how I was doing. That was the only way I got confident. So don't stop yourself because of that.
2) The length of time it takes can be annoying at times but how long are you thinking? How long does it take to do a page (incl images) by comparison? Once you get practiced the process will become a lot more fluid and natural, I promise. You will actually start to THINK video stories, which is what these are.
They like it because it answers a problem they have, I think, not because it's a great video. It's about how simple it is to clip chickens' wings (the live sort, not those for the BBQ ): https://www.youtube.com/watch?v=YfYcR8N8eAs
Having said that, I have one little video there which now has over 338,000 views. It is one of the worst videos I have ever seen. It's poor quality, the voicing is awful, my husband sat totally the wrong way... But people like it.
The only thing I'd say stands out is that it looks like it may have been heavily (and unnecessarily) compressed before you uploaded it. You do lose the value of the slide at the end because of that but what really works is your personality, essence and, to use one of Ken's words - your VOICE.
I definitely think you are underselling yourself and you could become the Davida Attenborough of chicken broadcasting.
I have some others too, and like Jacki I embed them on my site in the hopes of reducing my bounce rate. But none brings me that much traffic. In fact, I don't think my SBI! stats show any referrers from YT.
Hmm Some of it may have to do with how the video is presented on the page. We'd have to look more at that but as you know, there are so many things that affect bounce its hard to say that one will solve it!
It's quite likely there are few or no referrers from YT and this is one of the things I am hoping to bring out with this thread. If there is no referred traffic, why not? In your case, I'd experiment with cards to see if that creates an impact on traffic. But, in the end, YouTube is all about YouTube and if you are solving a problem for the viewer and it is solved, ironically you are sort of shooting yourself in the foot.
This is where strategy comes in. One approach is to create a teaser on YT and the 'Full Monty' version on your page. This will enable you to use video SEO to attract people directly to your site. YouTube is almost no help in getting traffic to your site under most circumstances, mostly because , as I said above, once a problem is solved, they are done with you.
Think of your own behaviour when you search.
What would I like to know? Something about making money with YT. I have no idea how that would be possible except for maybe selling courses?
But you could also not bother about sending traffic to the site and enable monetizing as Jacki has done. It may not bring much with the small traffic but it does add up.
Courses using YT? Not really practical - they have Paywall restrictions anyway. You may find Facebook or Periscope useful but it requires a bit of manual handling if registrations or logins so that may be too much (but a good place to start). Alternatively Udemy or even using FBI! with password protected pages (and a 3rd party host) may be better.
Vimeo and their paid video service may be ideal. Have a look at http://mhq.sitesell.com/how-5-sbiers-pr ... video.html
to see how Suzanne Vennard uses Vimeo. (She has a good tip about thumbnails too). AND there is another service which I really like and am currently trialling which would enable you to use YouTube, privatize AND monetize it. Stay tuned for more on that.
Nevertheless, videos promoting the courses makes absolute sense.... but only if you are already getting traffic and have an engaged audience! (It's not unlike the SBI! 30 page guideline)
Always the question has to be is... "Why am I making these videos" and "How can I achieve that outcome?" I know a couple of colleagues that make a motza out of YT (10's of thousands of subscribers) and if they pick up website traffic along the way its a nice bonus.
Up to you which way you want to play the video game
Hope this is interesting
PS I noticed you have automatic captions set on at least on of the videos. You are absolutely shooting yourself in the foot because, knowing how bad they are YT ignores them. This may help; http://sbitips.sitesell.com/video-trans ... tions.html