We're keeping an eye on this at SiteSell. At the moment it's unclear as to exactly what it will mean - as those who use FB will know, reach for business pages has been decreasing for a while now, and this seems to imply that higher priority will be given to business group pages, largely because that's where a lot of engagement happens. Groups can be very effective, but can also be very time-consuming to moderate.
Anyone have experience with FB groups? It would be good to get some first-hand experiences.
Mike Allton, our Chief Marketing Officer who is also a well known and respected blogger in the social media world, wrote a great post about it when the news first broke last week, encouraging people to think about what this should mean for businesses (i.e. look at increasing engagement and don't panic!) - you can find it here
Mari Smith, who's a FB expert, wrote her own FB post about it here
And FB put out a video about it which you can find here
"Increase engagement and don't panic" seems to me to be the best advice out there, at least at the moment! Watch this space...