Happened to spot this interesting question. Be careful.
The obvious question is, "why aren't those pages getting traffic?"
This recent post of mine fits what I was talking about here...https://forums.sitesell.com/viewtopic.php?p=1376295#p1376295
SBI! sites with the most content dominate the 0-200K range at Alexa, a category almost impossible for solopreneurs. That doesn't mean, though, to write any old content of course.
So... should you improve the content that is not ranking or use it in a new site? What matters most?Content that OVERdelivers on the search intent of the Specific Keyword of that web page.
That's always the prime directive.
So ask yourself, for each page, what is the searcher expecting? Examining the Top 10-20 results at Google will give you a good idea. For example..
SBIers who are writing "Solo Build It! review" pages are already taking back that particular search term from Wealthy Affiliate, ranking in the Top 10 and 20. Why would they start displacing some of the WA reviews?
Those reviews are coming from a completely different type of site, answering the search intent in a different way (NOT linking to WA reviews). Google likes variety in reviews.
Someone searching for "Anguilla Villas" may be searching for general info ABOUT villas in Anguilla, or for a list of them (with thumbnail shots and descriptions), or a TIER 2 that leads to more pages about individual villas, etc.By examining Google's search results, you can learn what search intents Google is trying to satisfy.
Now let's get back to you.
If you find that "large sections are drawing no traffic," I'd start at Google SERPs. Identify the intents. You'll find that either...
1) you are not delivering on intent OR
2) you are not OVERdelivering on the content for that intent.
I'm assuming that you have other content of similar difficulty that DOES rank. If someone is just starting out, that person may simply be "pre-snowball."
So, regarding the 2 possibilities...If those pages are not meeting intent,
you either modify the content OR you start a new site that has a new orientation, one that WILL meet intent. Obviously, you would not do this for just one page. But if you have enough pages that do not belong on your site, if there's a whole new angle to take, a new site may be appropriate (if there's actually enough to build a site).
I don't normally recommend that, but if it's related to the original site and you see synergy in having 2 sites that are related, then those pages could serve you well.
On the other hand, if they DO deliver on search intent,
take a good, hard look at those pages, comparing them to those competing pages that DO rank. Do you OVERdeliver compared to THOSE pages?
Moving inferior content to a new site is unlikely to fix the problem. Improve it, instead.
Bottom line: "C >T just isn't happening" is only a symptom. Find the cause and you'll know what to do. That's when C T P M
will kick right back in for you!
Hope that helps?
All the best,