Wed Apr 26, 2017 7:43 pm
Since that not-so-lovable Panda struck in 2012, we've been advising SBIers to enter only the Specific Keyword in the Keyword box in BB2's Page Information overlay. The reason we ask you to enter it is so that SBI! functionality, like Search Engine HQ, can work. If you didn't have to enter a keyword, SEHQ wouldn't be able to report on when the page was spidered or indexed. And it wouldn't be able to report on the rankings for each page. And Analyze It! would not be able to make recommendations for optimizing the page.
The Keyword box also adds the keyword to the meta keywords tag (seen only in the source code). Google and all the other search engines ignore the meta keywords tag. So there has been no benefit to adding multiple keywords in the Keywords box (and thus the meta keywords tag) since before Panda.
New SBIers since Panda have only ever inserted one keyword into the box, because that's what the Action Guide and the help instructed them to do. SBIers who have been with us since the pre-Panda days were used to adding 2-5 keywords into that box. And some still do.
This release restricts you to adding only the Specific Keyword to the Keyword box. This affects all new pages you create, and any existing pages when you edit the Page Info in the overlay. You'll receive a red error message advising you to remove all but the first keyword from the Keyword box.
Some SBIers who have been adding more than one keyword noticed after the release that pages with multiple keywords had the extras removed. That was a bug, which has since been fixed. All those existing pages will continue to have up to five keywords (the maximum ever allowed) in the box, and in the meta keywords tag.
But, again, there's no SEO or other advantage to doing this. Google, Bing, Yahoo!, Yandex, DuckDuckGo and all the other search engines ignore the meta keywords tag.
If you upload your pages, put only one keyword in the meta keywords tag in the head section of the file. If you have more than one, you'll receive an error message advising you to remove all but the Specific Keyword.
Important Note for All SBIers
This release does not affect how many words the Specific Keyword itself can have. The SK can be a single word (like "anguilla"), or two ("anguilla beaches"), or more ("anguilla cheap accommodations").
Until next time!