Wed May 03, 2017 9:54 pm
And that suits me fine.
Moderator: Debs from SiteSell
It was needed just like a hole in the head.
Hi to those who've participated in this thread,
In Help Elf's release announcement today...
He noted that the Keyword box will continue with last week's change. So it will accept only the Specific Keyword that you plan to use for that page. The use-case issue has also been fixed, based on the voting that closed earlier this week.
But since emotions ran high over this topic, I feel you deserved a more complete reply over here.
I'm sorry to disappoint those who wanted to keep adding 5 keywords into that box - it's not the way the vote went. I suspect that a whole bunch more folks, almost all, don't really much care on way or another, but are happy to trust us to make these decision because that's what we do.
And it has worked out mighty well for SBIers.
Just to slip into big picture mode...
Consider the Study comparing SBI! to Wealthy Affiliate, which is discussed in the thread about WA here...
We significantly outperform them in "sites in the Top 1,000,000," 22.4X for Alexa and 33.4X for SimilarWeb...
But it's 42.8X for SEMrush.
Throughout the whole study, actually, the differences are greatest when we use SEMrush as the measuring stick -- that is specifically search traffic.
All three numbers are amazing, but 42.8X more effective at driving high search traffic?
I have to admit that I don't understand wanting to keep doing things "because that's the way I do it." We wouldn't have sites with so much traffic if we developed that way.
This wasn't the first unpopular change we've made to SBI!'s Analyze It!. It'll probably be the last, though, because there's not much left to simplify.
Analyze It! has always become steadily "easier to pass" because the on-page criteria are becoming less and less important.
One thing is still true, though...
The engines still need a nice hint about what the page is about. If it's about Meads Bay (a bay in Anguilla), it would be silly not to include that keyword ANYWHERE on the page.
Putting it the Title, Meta Description, Headline, Body Text a few times with natural usage, etc, is still better than only using it once in the body.
I've seen some bloggers who think it's not necessary to use it anywhere, others saying that using it in any type of pattern (as I just outlined) is bound to be a penalty.
They're just guessing. We have the data (see above for an example) to prove otherwise.
I don't even need data to comment on how silly that type of "avant-garde" SEOer comment is. You just have to think like Google instead of like an SEOer. For example...
I can totally get writers who'd have a normal writer's habit of using whatever term their page is actually about, Mead's Bay in this case, in the Title, Headline, etc. "Mead's Bay... Anguilla's Happening Beach."
What the heck could possibly be wrong with that? Anyway, it's to YOUR advantage if folks listen to them.
We see how well SBIers do across the board and keep adjusting before we need to.
And really, I promise, if your page is about Meads Bay, that's all you need to put into the Keyword box. And even then...
You are only doing it for us, so we can report back to you about that keyword in various tools.
Other than that, there's zero benefit to that tag -- the engines ignore it.
And if there's still some residual suspicion that that's NOT the case, it's more likely to be a negative than a positive, as AJ pointed out. But I feel weird even saying that, because it's simply not a "thing" anymore.
AI! has always been changing. Well, frequently anyway.
For example 15 years ago, you might have seen an instruction from AI! like this...
Add no fewer then 3 and no more than 9 uses of your page's Specific Keyword, while keeping it real.
Just do your best.
Put your Specific Keyword in the Title or your Headline. Otherwise, just do your best and OVERdeliver content that surpasses the search intent of this keyword. Wow your visitor!
Jill from Mullengudgery wrote:Ken, once again I thank my lucky stars to have found Team SBI!
As Juri advised me earlier in this thread:
Lois, I am afraid, the vote is over, and it doesn't seem that the common sense prevailed: https://forums.sitesell.com/viewtopic.php?p=1370326#p1370326
> " What does this mean for you? If you're a post-Panda SBIer, keep doing
> what you've always done. If you're a pre-Panda SBIer, you can now edit
> anything else in Page Info without having to remove the extra keywords in
> the Keyword box. If you decide to edit the Keyword box, you'll then have to
> remove all but the Specific Keyword."
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