Thu Jul 27, 2017 9:30 pm
Brainstorm It! v4.0 launches today. This is the beginning of a growing "smart partnership" between you and Brainstorm It! ("BI!"). It's the foundation for an intelligent, more interactive, and prolonged relationship with BI!
Immediately useful for veterans of SBI!, the more content you create and the more search traffic you generate, the more value BI4 delivers. It's "the gift that keeps on giving" you new ideas and opportunities throughout your business, not just in its early months.
The major new features of this release are...
1) SEHQ Brainstorm - As you progress, a growing amount of data accumulates in Search Engine HQ. It's valuable in its own right, over there, providing useful info in both "Keyword Searches Report" and "Keyword Ranking Report."
Now we're putting that data to new use, the value of which jumps when you pull all the keywords in SE HQ (for which you are found but that are not in your MKL) including their data, into the MKL, mingling with data for each keyword in BI!.
Update your Keyword Ranking Report and Keyword Searches Report in SE HQ, then run the SEHQ Brainstorm. It will add all the new keywords, with their numbers, plus new numbers for all the existing keywords. The new numbers appear in 3 new columns in the MKL.
The help for this new brainstorm is here...
http://help.sitesell.com/brainstormit/b ... BRAINSTORM
2) 3 New MKL Columns - More on them in my next post.
3) 8 "Keyword Value" Tasks - These add a whole new dimension of functionality. They are so useful that they should NOT depend on you remembering to pop over and check it out.
So the next release of BI! automates the periodic performance of these tasks, notifying you when it spots high-value opportunities.
It goes beyond that, though...
Some folks are really comfortable working with numbers. You can already dig amazing additional value (i.e., beyond the pre-set tasks) out of the MKL if you experiment with filters and sorting...
But not everyone can combine 2, 3 or more filters to strategically pull out actionable info, even when you realize what you'd like to capture. The logic patterns can get rather tricky.
The SEHQ Brainstorm and 3 new columns of data increase the potential value of MKL exponentially. But it also gets somewhat more complex to come up with sharp ideas to pull ACTIONABLE INFO from raw data.
That's why we provide 8 PRE-SET tasks...
The 8 new tasks, each explained below, point out really useful opportunities that you could not have found up until now. You might hunch onto an idea here or there, but these new columns of data now provide a systematic way for doing this.
It's so useful that these discoveries should not wait on you to visit the MKL and trigger a task! They should come to YOU!.
That's exactly what the next release will do. It's going to NOTIFY you automatically. This increases the importance of this 4.x series of BI! (this being 4.0). Together with a new data source for keywords, BI! is morphing to fit your needs...
BI! becomes your business partner who reminds you, for example, "hey, the following keywords just popped onto my radar as the best opportunities for new content. Why do I recommend them? They <<followed by whatever we've designed the task to do>>."
These 8 tasks are only the beginning in another way, too. We want to encourage you to create your own. You know the old saying...
"Give a man 8 fish."
Don't get me wrong. You can go a long way with these particular fish. They are, after all, re-usable and adjustable -- you can tweak the numbers for your niche.
But let's learn HOW to fish!
That leads us to what I'll be announcing shortly....
Use The $1,000 "Create a Task Contest" to Get Really Good at This
For those who love numbers, you'll absolutely love this. Even if you don't know, this does get kind of fun (and profitable!) IF you give it a chance and play along with us here...
We're inviting you to play with data to find new content strategies that our "starting 8" don't do yet. Yes...
It's a contest! 🎉 🎈 🚀
Got BAM?💥 Before we get started, here are some "how-to" tips to show ANYONE how doable AND how USABLE tasks are.
There is no limit to the number of tasks that one could dream up. There are so many columns, multiplied by so many filtering options, done in a variety of orders, and finally sorting according to the column that delivers the best results... wow!
On the other hand, that sounds more complicated than it needs to be. A new task is actually pretty simple...
2) Filter the results of what you filtered.
3) Sort to bring "the best" to the top.
4) Use your new filter. Save as a "Custom Task" if you find it useful.
Of course, you DO need to have a goal in mind. So how about...
Are you searching for keywords with a CPC for which you have not created a page? That would be useful if you use AdSense or just want to get monetization ideas!
Got It!? Let's Go!...
Here's how to go about creating your own, new task. First, one must do...
Do "the SE HQ Brainstorm" and then do "Get Google $" again (that's essential because you need the AdWords data for all your new keywords, and it's good to have current numbers for your existing keywords).
And now some tips...
TIP 1: Click Columns in the toolbar to the left of your MKL. In the overlay, check boxes to show all the columns except 3 - Notepad, Site Info and Search It!. Those excluded columns have other purposes, but they don't contain the type of data for THIS job.
Note: Let's save "www" as a column so you can search whether you rank for any keyword of interest AT THIS MOMENT (SE HQ doesn't list them all).
TIP 2: Understand each column -- what type of data does it deliver? Find and read that info in the MKL's help page...
Also, hovering over the the sorting or filtering areas of the toolbar in the MKL will let you click to their help.
TIP 3: Do 2 simple tasks to help understand how 2 filters interact. First, filter on CPC greater than zero and # pages less than 1 (i.e., zero).
This is a strong interaction. It finds keywords that have strong monetization potential AND for which you have no content.
The order of filtering is not important in this case. That's not always true, though.
For example, if you filtered by highest demand, then lowest supply, you would not get the same results as if you made the same queries in the opposite direction...
Why do those 2 NOT give you the same keywords?
Think on it until you get why keywords with the most Demand, filtered by the lowest Supply is not the same as keywords with the lowest Supply, sorted by the highest Demand.
TIP 4: What would you sort with to push the "best" keywords to the top?
Experiment with sorting on each column (i.e., high Demand, low Supply, high Profitability, etc.). What does each mean? How does the opportunity change?
If you said "sort by low supply," that's a good choice!🎖
After all, why not go with the low-hanging fruit first?
That sort (low Supply to the top) would find pages that are the most winnable.
Check search results to see if you already rank for each word. For example, "hotels in Anguilla" is an opportunity. But Nori already ranks for "hotels in Anguilla" with her "Anguilla hotel" web page. She's not likely to rank two pages in the Top 10.
But HERE is where one of the new columns comes into play again. The "# of pages" tells us that she has 28 pages with “Anguilla hotels" as her keyword. Can she find one that she should optimize for "hotels in Anguilla?"
It would have to be a legit page, real content, high value. If so, it could be worth the time to adjust one of those pages, linking it to and from her main "Anguilla Hotels" page.
Overall, though, this task is likely to turn up some keyword(s) that "make sense" (human judgment). You've got some great new opportunities, perhaps to monetize passively or perhaps to do something more actively (ex., site sponsorship).
Once you understand this, you're ready!
Here's your mission (and the contest)...
Come up with a useful task.
Start with a simple question...
What have YOU wanted to know about your keywords?
Now push it because you are trying to win a contest....
Would others want to know that, too?
You could just "play" around with various filters and sorts until you hit something by accident. And actually, that's not a bad way to get a feel for how the various filters work, and even how a 1,2 sequence interacts.
But you more likely have a targeted need. And SBIers definitely do...
Define that need and figure out how to find it...
And that brings us to the big lesson when trying to come up with useful tasks should you want to go beyond the Pre-set tasks...
Think Backward From What You'd Like to Know!
In order to come up with a useful task, "all" you have to do is understand how to use various combinations of filter and sort to get that info. If you understand that, you'll appreciate this next example...
There's more than one way to skin a cat.
Let's stick with the same question...
"What keywords (topics) have I NOT written about AND that are really valuable."
THAT's really useful info. Heck, the more pages that you have created, the more valuable it becomes! Let's do it...
Step 1) Set the "less than" filter for "# pages" to 1. That pulls all the keywords for which you have created ZERO pages.
If we stopped here, of course, it would be a useless filter. Unless you've written 1,000+ pages, odds are that there are loads of good topics left.
Step 2) Set the "less than" filter for "Real Supply" to 100 AND set the "greater than" filter for "Value Demand" to 500 (i.e., highish Demand, lowish Supply).
You'd experiment with those 2 numbers until you have whittled the list down to, say, 100 keywords or so.
Step 3) Sort those keywords in a variety of ways. For example...
You could sort by CPC or Keyworth to end up with a similar (but not identical) list to the previous example.
Or you could look at this task a little differently...
Sort "Profitability" to the top to find the highest Demand/Supply ratios. Then scan down the list of keywords until you find one that feels like a great topic (ex., "anguilla cruises" and "anguilla banks" for Nori).
This sort finds excellent "pure content" opportunities. If you wanted to find which of those was most financially valuable, you'd sort by CPC or Keyworth instead (ex., "anguilla beach," a stunning miss by Nori).
The combination of the SEHQ Brainstorm AND the starting 8 tasks adds information that you would probably not spot with the human eye — not without a ton of mind-numbing work.
You do NOT have to be a numbers-freak to squeak the most out of this...
The 8 tasks are just the beginning!
We're super-excited by how much BI4 helps. Your mind will hopefully be racing with possibilities by now. And THAT, at long last, is where the third part of this release comes into play....
3) The $1,000 Create-A-Task Contest
The "starting 8" Keyword Value tasks makes it easy for ALL to find tremendous, missed opportunities. And with some simple tweaking, they can push those 8 even further.
Are you already a a virtuoso with the MKL's filtering and sorting? You're going to love the potential that 3 new columns brings!
The key to this challenge is to figure out what other SBIers would love to be able to figure out with the MKL as it is NOW (i.e., all columns are in play)?
We're challenging YOU to come up with NEW ones. Create a useful new task, filtering and sorting on the new columns and old columns. Submit a task that you think most would find really valuable.
Best idea wins $1,000.
Bonus $500 if we use it in the next tasks that we add. AND you get to name it!
Are you in? If so, SUBMIT YOUR NEW TASKS RIGHT HERE. GIVE IT A NAME IN YOUR SUBJECT, INCLUDING "FOR CONTEST" IN SUBJECT.
May the best task win!
All the best,