Fri Aug 04, 2017 11:27 am
Help Elf here. Due to the length of the boss's two posts about the new Brainstorm It! v4.0, we thought it best to add a TL;DR post with just the steps to take to make the most of the information that's now available to you.
Search Engine HQ
Go to Search Engine HQ and update both the Keyword Ranking Report and the Keyword Searches Report. Wait until you have an emails (2 of them) telling you that the reports have been updated.
Head over to Brainstormer. You'll see a new brainstorm type, just below Lateral. It's called SEHQ Brainstorm. Select it, then click on Brainstorm It!.
This adds all the keywords that people have used to find your site at Bing or Yahoo! (and, occasionally, an international version of Google). In other words, keywords that have no page published for them, because they have not been in your MKL. Most will be long-tail or very long-tail keywords.
Master Keyword List
In your MKL, you'll see three new columns...
1. # Pages (tells you how many pages you have published for each keyword).
Since you ran a new brainstorm, the keywords you're seeing now are blue, and have no published pages, so you'll see a 0 for all of them. Once you combine all the blue and black keywords, you'll start to see some numbers in this column.
Click on any keyword's number (except 0) to see which pages you published using that keyword, which page ranked the best, and the rank for each of the pages. You'll also see the traffic for each page listed there.
2. # SE Visitors (tells you how many visitors have used a keyword to land on any page of your site).
All of the new keywords will have a number, since, by definition, they sent some traffic to your site. Not all the existing keywords will have numbers though, since people may not have used those keywords to come to your site.
Click on any keyword's number (except -) to see which pages received traffic for that keyword, what each page's Specific Keyword is (it may be that keyword, or it may be another Specific Keyword), and the traffic to each of those pages.
3. Best Rank (tells you what the best rank is for each published page).
None of the new keywords (blue) will have a rank since there are no pages published for them. They have a -.
Keywords that you have never published a page for, and those with published pages that have never ranked, will also have a -.
Click on any number (which you'll only find for existing -- black -- keywords) to see the best rank for each page using that keyword as the Specific Keyword), along with the best rank and the rank at Google, Bing and Yahoo! for each page, and the traffic for each page.
One important difference between keywords with a ranking number and those without a number...
A ranking number means the page is good enough for at least one engine to rank it in the top 30. A review of the page will likely show you a few simple changes to make to help the page rank better, giving it more traffic and thus more income. However, a - means the page hasn't ranked, which will tell you that none of the engines think the page was good enough to rank in the top 30. These pages will require more time, thought and work to improve them to the point where an engine will rank them.
Keyword Value Tasks
To keep this post short, I'm not going to go into detail on the 8 new tasks that are available. Play with them to get a feel for them, and read the help for the details.
Important: Before you use the tasks, update your Get Google $ numbers. The new keywords will have no numbers, and the existing (black) keywords may have outdated numbers. The money tasks need numbers from AdWords, so it's best to use current numbers.
Updated Get Google $? Great! Let's move on to the tasks...
1. Where's the Traffic? (finds keywords that should be receiving more traffic based on Value Demand and Real Supply numbers).
2. Can Rank Better (finds keywords that are ranking 11-30, which means they're good enough to rank, but not quite good enough to make it to the top 10).
The two tasks above are "fix it" tasks. They help you find pages to improve to give your site a quick boost of traffic. The next two are for publishing new content about keywords that are already sending traffic to your site.
3. More Traffic (finds keywords, sorted by low Real Supply, to get a quick flow of traffic to going after you publish content about them).
4. Quality Traffic (finds keywords using the same filters, but sorted by high Value Demand, to get more valuable traffic coming to your site).
5. Overused Keywords (finds keywords that have more than 10 pages published using them as the Specific Keyword). This is another "fix it" task that will help you get rid of low value content, or combine 2 or more pages into one more authoritative page.
And now we move into the monetization tasks...
6. More Money (finds keywords that will likely bring you some income as they're sorted by highest Value Demand).
7. Easy Money (finds keywords using the same filters, but sorted by lowest Real Supply, to give you a quick income boost, although the income per page will not be as high).
8. Most Money (finds keywords using the same filters, but sorted by highest Keyworth, which gives you the best quality keywords to write about, the ones that are likely worth the most to you).
And that's it for the high-level overview.
I urge you, at a minimum, to read the help for each tool, column and task.
And once you've fixed up the poorly performing pages, and published more traffic and money pages, see if you can come up with a useful new task. It could make you $1,000 richer!
Until next time.