Thu Mar 02, 2017 11:13 pm
I am having great difficulty with my persona.
My niche is construction contractors and their needs, forms and information mainly.
My customers/visitors are approximately half and half men and women.
An age range doesn't matter because it's consistent information across the board (and the ages of the users, 20+ years old to 60+ years old).
I have those that do the research for the decision makers and then make the purchase after the decision maker makes his/her decision.
I have owners of companies who are their own decision makers/purchasers.
I have companies where one spouse works away from the office for their mom&pop business while the other spouse works at home. They make their buying decisions together.
I have contractors who are single and they work on job sites during the day and in their offices at night.
It's not a high price point.
I'm so stuck with this, even after all these years, I can't figure it out. It always comes out half and half.
Is anyone able to help?
Thank you so much!!