You are not, must not be, an impersonal Wikipedia. Find your PERSONAL Voice and VPP. Sparkle and shine. You are a solopreneur - unique So put YOURself into your writing. Position your niche wisely through a smartly chosen VPP. Establish your unique identity and voice. Do that and you'll build a loyal and dedicated audience. This forum discusses HOW.

Moderator: Carol from East Anglia

#1365965 by Diane Marie from HardKnocks
Thu Mar 02, 2017 11:13 pm

I am having great difficulty with my persona.

My niche is construction contractors and their needs, forms and information mainly.

My customers/visitors are approximately half and half men and women.

An age range doesn't matter because it's consistent information across the board (and the ages of the users, 20+ years old to 60+ years old).

I have those that do the research for the decision makers and then make the purchase after the decision maker makes his/her decision.

I have owners of companies who are their own decision makers/purchasers.

I have companies where one spouse works away from the office for their mom&pop business while the other spouse works at home. They make their buying decisions together.

I have contractors who are single and they work on job sites during the day and in their offices at night.

It's not a high price point.

I'm so stuck with this, even after all these years, I can't figure it out. It always comes out half and half.

Is anyone able to help?

Thank you so much!!
Last edited by Debs from on Sat Mar 04, 2017 5:15 pm, edited 1 time in total. Reason: Split off thread in Announcements as it was getting lost. Moved from there to here.

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