Everything the solopreneur could possibly want to know about BOTH basic newsletters and email marketing (ex., publishing frequency, strategies, tips and growing your list to PREsell and do some basic monetization) AND if/how/when to bridge to more advanced systems and turn this PREselling channel into a strong monetization model for solopreneurs. This Solo Build It! forum is "all things email marketing."

Moderator: Harvey from Woodbridge

#1392051 by Michael from Woodmere
Wed Feb 07, 2018 2:40 am
I just read today's (2/6/18) TNT HQ article "Improving Newsletter Open Rates, 5 Ways to Gladden Your Subscriber's Hearts"

I was surprised to discover that my "Anchorage Memories Family Newsletter" has a high open rate.

According to Mailchimp, an open rate between 13% and 28% is standard. Our last newsletter had an open rate of 39.8%.

Our best open rate was 52.4% and our average is 43.3%.

Having said all that, our newsletter is less than one year old and our list is very small at only 94.

We distribute on the first Sunday of each month using Mailchimp.

Here's a link to our most recent newsletter https://us13.campaign-archive.com/?u=49ed7710fb1f02f390b1ccef7&id=15f2aa684f

We spend time planning our newsletter each month and have tested a variety of subjects. Our website is based on nostalgia.

Michael R Dougherty

[Domain Private]
#1392068 by Cath, SiteSell Content Team
Wed Feb 07, 2018 10:27 am
Hi Michael,

That's a great open rate - Congratulations!

I took a look at your newsletter and it struck me that it's kept very simple and to the point. There's evidence that a really simple template, no bells and whistles, is what people like. Large images, for example, can seriously slow download for people with a poor internet connection.

Obviously your readers love it! I'd have loved a link to info about the "Outhouse Races" - sounds like fun!

Thanks for sharing.

#1392397 by Mary from Monterey Park
Mon Feb 12, 2018 3:52 pm
My site is 10 years old. I've learned HEADLINES are important. Words such as "new" "dangerous" "Little Known" and "best" help.
I've been a bit concerned about an average open rate of 48% ... last one dropped to 45% ... hmm guess that's no problem :o
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