Wed Feb 07, 2018 2:40 am
I was surprised to discover that my "Anchorage Memories Family Newsletter" has a high open rate.
According to Mailchimp, an open rate between 13% and 28% is standard. Our last newsletter had an open rate of 39.8%.
Our best open rate was 52.4% and our average is 43.3%.
Having said all that, our newsletter is less than one year old and our list is very small at only 94.
We distribute on the first Sunday of each month using Mailchimp.
Here's a link to our most recent newsletter https://us13.campaign-archive.com/?u=49ed7710fb1f02f390b1ccef7&id=15f2aa684f
We spend time planning our newsletter each month and have tested a variety of subjects. Our website is based on nostalgia.
Michael R Dougherty