Thu Feb 01, 2018 12:56 am
This is just a heads up about a forthcoming Google algorithm change. It's called "The Speed Update" and affects mobile search. If you're like most sites I've seen, 2/3rds of your traffic is now mobile. I'm not sure if this change is good news or bad news, but as my grandmother used to say - it is what it is
You can read the original announcement here.
People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. Although speed has been used in ranking for some time, that signal was focused on desktop searches. Today we’re announcing that starting in July 2018, page speed will be a ranking factor for mobile searches.
The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.
This is flagged up in advance, rather like the recent HTTPS browser issue, which makes a nice change.
Google have also provided a nicely designed mobile testing tool here.
The important page in the results is the second page which gives you a bar graded from Excellent down to Poor.
Put your URL into the box, and then compare it with some other SBI sites, so you know where you are within the overall SBI landscape.
Here's a screen shot of Wendy Buckingham's site [Domain Private]/
You'll get the best idea if you also look at other SBI sites. You can put the [Domain Private] URL into the box, or any of the other sites you see in the forums threads.
The test results are shown on 3 pages, but you must click the button at the bottom right to move from page to page. It's easy to miss the button, but Page 2 shows you where you rank relative to your niche.
You can see Wendy's is marked Good and comes out in the top performers. Hooray!
PS Don't bother with giving them your email for the free report. It's just a repeat of the PageSpeed Insights stuff, about minifying html, removing render blocking JS etc. Which you can get by going straight to this URL.