Discuss 80-20 strategies for building quality, free traffic. Share your best "keep it real" traffic-building ideas, thoughts, strategies. Google changes, SE best practices, outbound links, etc. are all topics we discuss here. Search traffic will always be one of the bedrocks of site traffic - join these rousing solopreneur discussions! Or ask whatever may be puzzling you!

Moderator: Sheri from Uneeda

#1387315 by Jill from Westbury
Tue Nov 28, 2017 6:47 pm
There have been a lot of posts lately on how to recover after you transition from HTTP to HTTPS, so I wanted to start a post to gather some ideas for those that have transitioned and lost some traffic.

After my transition, here are a few things I did to get my pages reindexed and moving toward the top of the SEs again.

New Pages: Each week, I’m adding pages to show activity on the site, but also continue to build out my business. Google likes to see fresh content and it’s always good to bulk up your site with new and fresh ideas.

Old Pages: I also spent some time updating older page. I have more to do, but I looked at some of the pages with the best numbers that don’t rank well. I updated those to improve the overall user experience.

Social Media: I also continue to be active on social media. I’m posting my newly created pages as well as older pages on Facebook. I edited my most recent Pinterest post with the new HTTPS links to start to drive traffic to them directly.

Email Marketing: I’m currently sending out weekly emails to my subscribers. This will drive in more traffic and show interest in my pages outside of the SEs.

These are just a few quick options to get the ideas flowing. What have you done after your transition to get reindexed?

Jill
#1387327 by Jacki from Macleod
Tue Nov 28, 2017 9:07 pm
I submitted my two biggest sites to blogarama.com and pingomatic.com - although I'm a little gunshy after getting pecked by the Penguin. I also 'fetched and rendered' by Google bot (in Webmaster Search Console) in both desktop and mobile. If that still doesn't get things going I'll start submitting urls page by page. It looks like everything http that was indexed is now indexed as https, so it's just a matter of time. I also ran a broken link checker.
Last edited by Debs from SiteSell on Fri Dec 01, 2017 5:52 pm, edited 1 time in total. Reason: fixed URL
#1387349 by Wendy C (EelKat) from La Puente
Wed Nov 29, 2017 4:50 am
Oct 19: switched to https
Oct 19: got/added new Google code
Oct 19: created new Google Search Consol profile for the https url
Oct 19: made new custom .xml/rss feed for the https version of my site (using Xml It in my SBI dashboard
Oct 19: submitted the new .xml/rss feed to Google
Oct 19: submitted the new .xml/rss feed to Bing (creating new profile not required)
Oct 21: 400+ https pages reported indexed by Google
Oct 21: 700+ https pages reported indexed by Bing

The one I highlighted, I highlighted, because I think it is the step I did, that caused me to have an increase in traffic, instead of a decrease in traffic the way many others are reporting seeing. I also think that step is the reason Google and Bing had my https pages indexed in less than 48 hours after the https change over.

Stats as of today November 28:

Clicks from search: up 38%
Appeared in search: up 95%
Pages crawled: up 98%
Crawl errors: up 57% (that's bad)
Pages indexed: down 4%

(those %s are according to the chart on my analytics dashboard, from the chart that shows changes for the last 30 days, with date set to show from Oct 1 to Nov 25)

Nov 28: my site has 1,663 pages
Nov 28: 1,160 http pages indexed by Bing (was 1,217 before the change to https)
Nov 28: 818 http pages indexed by Google (was 845 before the change to https)

So, most of the pages are already indexed, and the few remaining should be soon, as a few more seem to be added each day.

I've not made any change in creating and updating pages. I'm still publishing 1 to 5 new pages a day, updated 1 to 3 as well.

My social network linking has not changed. I just share my new and/or updated pages on Twitter/FaceBook/Tumblr/Google+/Pinterest/Reddit(my user profile)/LinkedIn. (So 1 to 8 pages get shared per day, each page on each social media). So there has been no increase in social networking, it's just the same as usual.

Google and Bing, though they show an increase in both clicks and appearance in search results, both continue to each make up about 12% of my traffic, with the bulk of my traffic (about 70%) coming from my "notification squad" (the people who follow me on social media and arrive to check out my new pages daily, as soon as I send out the links on social media).

So, even though there is an increase in SE traffic, social media traffic is still my primary traffic source.

If you haven't done so already, I highly recommend you go to Xml It in your dashboard and create a new custom rss feed for your site, and submit it to Google Search Console and Bing. Cause I think that's why my https pages got indexed so fast and why my SE traffic increased instead of decreased. It's the only thing I did different from my normal every day stuff, so it's the only reason I can think of to explain the results I got.

Hope that helps.
#1387380 by Jill from Westbury
Wed Nov 29, 2017 6:26 pm
Thanks Judy! I decided to start this thread after reading that one. Thought it would be a good place to gather a list of ideas to help those in the middle of transition or those waiting until the new year to transition.

Jill
#1387432 by Holly from Rainbow Flat
Thu Nov 30, 2017 9:03 am

Hey Jacki, what a great idea...

I submitted my two biggest sites to blogarama.com and ping-o-matic.com


I went to them too to add my website... however, ping-o-matic.com went to some strange webpage... so will leave that one for now. Every bit helps....

Looking forward to following this thread... great tips here already.

Holly
#1387479 by Judith from Quarryville
Thu Nov 30, 2017 8:51 pm

Hi Jill

Thanks Judy! I decided to start this thread after reading that one. Thought it would be a good place to gather a list of ideas to help those in the middle of transition or those waiting until the new year to transition.


Yes, I agree that this is a great idea and thought your reason for starting this one may have inspired by the other one. Thanks for taking the initiative!

Very helpful suggestions in both threads even if your traffic didn't plummet after https conversion. :D
#1387485 by Douglas from Planet Earth
Thu Nov 30, 2017 10:05 pm
My 2 cents.

If you changed to https and your traffic dropped like a spent rocket and didn't recover, you may have made a mistake with the changeover. At the very most, I see a possibility of a small to moderate drop and then a recovery back to where your rankings were or even somewhat better.

If you made a mistake and are trying to recover by ie: adding pages, cleaning pages, links in, whatever and the mistake is still there, you will only have false hope if the numbers move up a small bit.

When I changed over to https the traffic remained the same (allowing for seasonal drop) and never went down or up. I accomplished this by reading what I had to do, calculated how long this would take me, made a rough estimate of the chance of screwing up somewhere and made the executive decision to pull out my credit card and hire a SBI! Pro. Quick, Painless, Easy and Inexpensive. Done.

So, if things aren't going well, check and recheck your steps or hire a Pro and save yourself much anguish and loss of many hair follicles.

I did lose traffic (about 50%) back in mid December 2016 and I still haven't figured that one out. I haven't been working on my site for quite some time as I have another 300 pots on the stove.

Anyway, that's my advice from this side of the Firwall.

Cheers,

Doug C.
#1387496 by Dee from Cape Cod
Fri Dec 01, 2017 1:29 am
Douglas wrote:When I changed over to https the traffic remained the same (allowing for seasonal drop) and never went down or up. I accomplished this by reading what I had to do, calculated how long this would take me, made a rough estimate of the chance of screwing up somewhere and made the executive decision to pull out my credit card and hire a SBI! Pro. Quick, Painless, Easy and Inexpensive. Done.


Brilliant, Doug. Simply brilliant! This part of your post gave me the dope-slap I so desperately needed! :oops::D

For the last month, I've been dithering about switching my site to https ... terrified that I'd mess up or miss something critical and my traffic would go into the dumper, never to rebound.

I've never hesitated to hire a Pro for other things. I'm not sure why I didn't think to do it with this.

Time to whip out the credit card! :lol::wink:

Best Regards,

Dee
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