Fri Nov 17, 2017 12:14 am
Imagine my surprise when two days ago I received a bill from AdWords for my advertising campaign!
Per their own criteria, the ad campaign was disapproved because the URL didn't exist. However, that didn't keep them from running the ad for what looks to be five days, and thus running up my tab. I have sent a note to their help group contesting that charge because the URL never existed, and I had expected to need to say "yes, make the ad go live NOW", which didn't happen. However, it's entirely possible that not only with the charge stand, but also that I'll be blacklisted for participating in AdWords from this point forward.
For anyone who uses AdWords to do their research, I would strongly encourage you to go back and delete all the hypothetical ads you created as part of your research, ASAP. Don't count on AdWords to cancel the ad even though the URL doesn't exist. I'd also ask the fabulous tech writing people at SBI to make an addition to that section of the Action Guide, cautioning people to make sure they delete their ad campaign as soon as they've downloaded their keywords list. The amount of money I was charged was thankfully not a budget-buster. But I really would have rather spent that money on other things.