As with previous pronouncements from Wendy, this one is also full of inaccuracies.
A Value Demand number of 175 for a keyword, regardless of what the keyword is, does not mean 175 people are searching for it!
Value Demand is a calculated number, based on the demand for the number from Wordtracker, which itself is based on data from several meta search engines, plus an indication of how valuable the keyword is in terms of monetization. So, for these two keywords from Wendy...
how to write novel demand = 175 supply = 4
how to write a novel demand = 2336 supply = 668
... it's highly likely that...
a) demand is higher for "how to write a novel" because that's how people think when searching. They don't drop the "a." And
, it's highly more likely that, because "how to write a novel" is the more natural way to write that search query, it's going to be more monetizable as well (that is, advertisers are more likely to pay for that keyword, and possibly pay more for it, than they would for "how to write novel."
Now, let's look at supply.
Real Supply also is not an indication of the number of other pages using a keyword, as Wendy thinks. Real Supply is also a calculated number, based on the number of pages "out there" on the Web that use that keyword but also
taking into account the quality of each of those pages. For example, a page that has the sentence "People who ask how to write a novel are people who shouldn't write a novel" will not make it into the Real Supply calculation, even though Google will return that page as one that contains the keyword "how to write a novel," and will probably return it for "how to write novel" as well.
From Wendy's example...
4 sites have that EXACT keyword EXACTLY WITH NO VARIATION in the url...
note, it will not include:
This is ABSOLUTELY INCORRECT
(ALL CAPS deliberate, to make a very important point here...
Real Supply of 4 does not
mean that only four sites use "how-to-write-novel" as the file name of the page. It doesn't even mean that there are only 4 pages using that keyword. It does
mean that Brainstorm It! believes that there are so few pages that are well written, have valuable information and contain "how to write novel" in them, that it can only give the keyword a score of 4.
Again, it does not mean
that there are only 4 pages using "how-to-write-novel" as the file name.
while 668 sites had the other EXACT keyword EXACTLY WITH NO VARIATION in the url...
Exactly the same holds for this "how-to-write-a-novel." There are likely thousands of pages using that keyword, and there could be dozens, or 5, or 668, or thousands, using "how-to-write-a-novel" as the file name.
And while Wendy is correct that Real Supply numbers are different from Google's numbers, it's not for the reason she indicates. Google checks its database for "how to write a novel" and sees that there are thousands if not millions (I didn't check) of pages with that keyword. It doesn't tell you that perhaps as many as 10% of them use the keyword on a sales page, and that perhaps another 20% use it but the page itself isn't about
"how to write a novel."
That's the point of Real Supply. It only returns a number based on the number of pages that are actually about "how to write a novel" (that is, there are instructions or advice on how to do it) and
are written well enough for you, someone who has been trained to write only quality, high value content, to compete with.
I hope that answers your concerns with reality, not someone's opinion of what Value Demand and Real Supply mean. If you want to confirm what I've written here, please, please
READ THE HELP!!!http://help.sitesell.com/brainstormit/index.html
Scroll down the page until you see the words Value Demand and Real Supply as links on a light blue background. Yellow overlays will open, explaining them for you.
Your friendly neighborhood (or neighbourhood) Help Elf.