Wed Feb 14, 2018 2:19 am
My niche is shaping up to be unique gifts and gift ideas. My Seed Word was unique gift.
At this point, I'm going through my MKL's groups to weed out similar keywords. I need a more manageable MKL, so I can wrap my head around how many distinct keywords I really have.
I read the Keywords vs. Topics and Don't Be a Slave to Your MKL articles. I also noted Maria's ([Domain Private]) guidance: "As for number guidelines to start with I'd look for tier 2 keywords with demand over 1,000 and supply under 1,000. Tier 3's try demand over 100 though over 300 is better and supply under 100."
Here's what I'm looking at for one of my groups, i.e., this "same topic" set of keywords:
basket christmas gift unique: Demand: 54, Supply: 1, Profitability: 54,000
basket unique christmas gift: Demand: 40, Supply: 1, Profitablity: 40,000
unique christmas gift baskets: Demand: 29, Supply: 47, Profitability: 617
unique gift baskets for christmas: Demand: 47, Supply: 2, Profitablity: 23,500
The related topic would be unique christmas gift baskets. Outside of unique gift baskets for christmas, the other keyword combinations are those really awkward duplicates.
For the sake of cleanup, what keyword combination should I KEEP and use as a page keyword? Why? What combination has the best numbers?
It's tempting to pick basket christmas gift unique because of its profitability, but it could be the hardest phrase to work into a page. unique christmas gift baskets has more Supply than Demand, so it seems that unique gift baskets for christmas would be second best, i.e., my best choice, and the next easiest to work into a page, better than any of the awkward duplicates. What kind of logic should I apply here to make a choice?
NOTE: Overall, Demand is 150 and Supply is 51, so that looks good for an eventual T3 topic. I would note these Demand and Supply totals and the deleted keyword combinations in BI's Notepad entry for the keyword combination I end up keeping.
Looking forward to hearing what you have to say!
Slightly confused, but not totally lost…