Wed Feb 21, 2018 6:21 am
I've just noticed an option in my Adsense account for Auto Ads.
This sounds like what I've thought Google has been leaning toward lately, the imitation of such sites' services as Ezoic's. It really seems like competition to Ezoic, yet so much more smooth for webmasters:
Automatically smarter ads
Auto ads use machine learning to make smart ad placement decisions on your behalf.
Add one piece of code just once to your pages. Let Google take care of the rest.
This looks so hopeful! Is it too good to be true?!
Auto ads are a family of ad formats that offer a simple and innovative way for you to monetize your content. With Auto ads, you place the same piece of ad code once on each page. After you've added the code, Google automatically shows ads at optimal times when they’re likely to perform well for you and provide a good experience for your users.
The benefits of Auto ads include:
They let you focus on creating great content. Auto ads automatically place and optimize your ads for you so you don't have to spend time doing it yourself.
They potentially increase your revenue. Auto ads analyze your pages and find new places to show ads based on your layout, content, and existing Google ads.
They're easy to use. You place the same piece of code just once on each page that you want to show Auto ads. Google takes care of the rest.
How Auto ads work
Auto ads use Google's machine learning technology to:
Understand your page structure
Detect any existing Google ads on your page. (Note that we're not able to detect ads from other ad networks.)
Automatically place new ads based on different elements such as your page layout, the amount of content on your page, and your existing Google ads.
If you make a change to your site we'll detect it and reanalyze your page.
If you have AMP pages
Note that if you'd like Google to automatically place ads on your AMP pages, you'll need to use our AMP Auto ads, which are currently available as an AdSense Lab. Learn more about the AMP Auto Text and display ads Lab.
The Auto ads family includes the following ad formats.
These ads appear in specific places on your pages:
Text & display
In-feed ads (mobile only)
Matched content (mobile only)
These ads appear over the top of your pages and might require your users to close or remove them:
Anchor ads (mobile only)
Vignette ads (mobile only)
Some Auto ad formats target similar ad placements, for example, both Text & display and In-article ads can appear in between your articles. If you turn on both of these ad formats they'll compete for the same ad placements and the highest-paying ads will show.
Here's hoping that this is a wonderful boost for our sites!
(Who had logged in to remove her Ezoic codes from PNP before she knew anything about Auto Ads.)