Tue Mar 14, 2017 6:39 pm
It brought to my mind the scene from an Indiana Jones movie where his adversary was brandishing a sword at him, and Indiana pulled out a gun and shot him.
If the contact form is the method for measuring the value of the business relationship, it would be necessary to avoid including the phone number of your referral partner. If that is available it could and probably would shoot right past the accountability of the form. And in the age of Googling, even the name of the partner's business could be googled for contact info if the potential referral was impatient with filling out a form.
This brings me back to the conclusion that taking a flat fee or pay per click and running with it is probably the most sensible way to go. But I am open to feedback if someone has better insight on this topic.
My particular interest is in monetizing real estate sales in my niche, which is land rich, and sparse in other businesses to monetize.