Thu Feb 09, 2017 8:00 pm
Bear with me.... I've had a somewhat local service-based business for 10+ years. I rarely got Clients outside of my State. Over that time, the focus changed. I went from being a website developer to a virtual marketing assistant where I was essentially "all over the place" in terms of what I offered. I'm noticing now that my Clients always ask for 2 main services, both Constant Contact email marketing assistance and Wordpress management. Most of my work is just in those 2 areas and they are what I know best.
My issue is my current www name. It is broad and it has "Virtual Support" in it from when I used to do a slew of different virtual assistant marketing work. (Facebook ads, blog SEO, social media scheduling, etc.) I am at a crossroads of changing the www name to something else, especially since I now specialize in 2 main areas and only want to do that sort of work.
I want to focus on email marketing. I want it to be my main service. I've already specified this on my current local service site. (Virtual Support)
Would it be 100% necessary to change my www name to something in that area? Or can I keep my Virtual Support domain and business name?
I worry as I do have current clients who have me doing Wordpress management & maintenance, so I feel like narrowing my www name down to email marketing only would deter both them and others from knowing what else I offer.
My reviews online also focus on when I was doing Wordpress consulting & website maintenance, which makes this an even bigger decision.
Is it OK to keep the www name and focus my entire content & marketing message on something email marketing related? (I'd still put Wordpress services under my services section.) Or do I need to change my entire www name to something email marketing related and then add that I also do Wordpress services?
Not sure if this should go in domain name forum section or here, so I apologize if I posted this in wrong area.
Sorry to ramble - not sure which direction to take here.