I decided to read this forum through while struggling to figure out how to solve the "don't mention the product" dilemma. We keep reading "don't say the name!" and are trying to follow. We are with an MLM and wrote a website about the health benefits of "substance X" that our "product y" raises in your body. The first two months we managed not to mention the company or product name , but wrote all about substance x and why it is so good for you.
With all of the health products out there, what sets us apart is our research. More and more, people want to know - is this product credible, efficacious, scientifically studied and published? Or is this just another product to waste my money on? This is what sets this product apart to me, and those I know.
So I put up links to pubmed, which is an online resource for medical studies, and I linked to the Physician's Desk Reference listing for it, and quoted doctors who mentioned it by name. So product Y is mentioned, but only when medical professionals speak of it. So publishing the research builds credibility, and adds unique value to my pre-selling proposition.
Then I did a page just on product Y with a FAQ Q&A since these are the questions I get a lot of the time. Any thoughts on this? I know Ken says don't mention the product by name, but once I started writing this page, I could see how a lot of people were searching for this information and I should give it to them. Product Y is a highly profitable keyword and I have been avoiding it.
I could do the Q&A with a generic name, but this would sound funny, wouldn't it?
Is there a way to do this, and what would I call it? In many spots I call it an undenatured whey protein, which is what it is, but what should I do when referring to studies and such? If I call it a generic name, I think it sounds like I am being tricky with words and trying to deceive or mislead somehow which is exactly what I don't want to do. Any thoughts on this?
I really appreciate all of your posts so far and want to know how best to go about this. I know the final decision rests with me , but would like to know if there are MLMers out there who refer to published medical studies, or a PDR listing, or doctor's quotes. Do you use the product name, and if so, how has this worked for you? If you have used a strictly generic name, keeping the product name out of your website, how has that worked for you?
Thank you all for your help.
"Solve your own health care crisis"