by Debs from SiteSell
Fri Apr 14, 2017 4:30 pm
It is likely the keywords from your site are broader than what your shopping cart pages should be. For that reason, I would use different keywords ... product specific keywords ... If the product is "SLAM" (brand) Jam Tool (product):
Slam Jam Tool
that's your initial keyword
take that to your MKL, search on the broadest part of that phrase, i.e.
and see if a better keyword exists. If so, use that, if not, use the phrase that works best, depending on how Volusia allows you to edit. You might even edit it to be the title of your page, your headline (depending on how your cart handles those items):
Slam Jam Tool To Fix Tires
Some shopping carts reuse; so a headline might also be your page meta title, and/or keyword, file name etc. So you have to adjust to allow for that but still keep everything the visitor sees make sense. Plus, you should do all of the above while keeping the search intent of the keyword in mind.