I don't have stats for our retargeting right now, but the typical ROI of our ads is 5x-10x for the entire funnel (not just retargeting). So for every dollar we spend, we get $5 - $10 back.
There's been a lot of hurly-burly here in the forums recently, and I don't want to stir the waters any further. All I'll say is you can't achieve this kind of results with a "tortoise" mentality. You need a "hare" mentality, but must remain on guard constantly to ensure the hare does not sleep
Here are a couple of things I do differently (from SBI's beloved CTPM model), and coach my clients to do as well:
1) We don't play the articles, SEO, and organic traffic game, at least not at the beginning. Our modus operandi is to find a need in the marketplace, develop a product that fills this need, and push paid traffic to the product. Sure, it takes substantial upfront investment... but, to a large extent, you're in control of your own destiny... instead of praying for Google to throw some love at you. Plus, you don't have to wait for 6 months to a year to start to see results. (Ironically, after six months or so we start to see good organic traffic -- traffic that we didn't actively seek with keyword and SEO voodoo).
2) We push tons of traffic via ads. Our typical ad budget is in the thousands per month (one coaching client of mine does over 10k per month ad spend, with very good ROI).
3) We split-test EVERYTHING: headlines, subheadlines, page text, buttons, shapes, colors, images, page layout, ad placement, traffic sources, offers, etc. Russel Brunson's book "108 Proven Split Test Winners!"
has been an invaluable resource (https://dotcomsecretslabs.com
- free, you pay for shipping. NOT an affiliate link)
4) Our ads go to a sales funnel with a series of products behind it, instead of a single product or store. We typically break even with the front end product. The profit is in the upsells and downsells, and the on-going sales (our own ascension plan
and affiliate offers). The money is truly in the list.
5) The idea of an ascension plan
, something I learned from marketing legend Dan Kennedy
, is to carefully design a path for your clients to ascend your value chain (by offering them higher- and higher-priced products). An example ascension path might look like: Book => online course or 6-12-week group coaching => continuity program (membership) => 1-on-1 coaching / consulting.