I only put 2 or 3 paragraphs per text block, so that I can go back after and add images between them. No reason behind it other then I prefer to not have a continuous wall of text and want it broken up with photos and graphics. I try to break it up, so it adds interest to the eye, thus I add headers between section changes, put in bulleted and numbered lists where appropriate, use dividers of varying widths/lengths/colours, and embed videos.
My logic behind it, is I know that when I'm personally reading a page from someone else's site, I tend to not finish reading if the page is endless text, but when the page had visual clues for break points, graphics and videos to stop reading and look at those, I tend to read to the bottom. I figure, I can't be the only one who does this, so I do it on my own site as well.
I do have a low bounce rate (30%) and a high flow/click through rate (87%) and I think that's possibly way, though I'm not sure. But I think by dividing up the text into smaller chunks and putting images, lists, dividers, headers, and videos in between, it helps people to feel less intimidated by how much text there is and more likely to stay on the page longer and read the whole page.
Jacki from Macleod wrote:
Laura from Golden wrote:I'd say the fewer Block, the better. And yet, if you're ever planning on using a service like Mediavine to insert ads, more text blocks are better because they put the ads between paragraphs. Just a thought.
You know, I've never thought about putting ads between paragraphs.
I have ads in 4 places. Top Right side bar, halfway down left side bar, under top heading/over first paragraph, and at the bottom of the article/top of footer.
I know when I see a page that has ads in the text, I tend to click away and not read it, but that usually because the ad is one of those hover ads that pops out and follows the mouse cursor around. I can't stand those, no matter where you move the mouse, the ad is right there to get clicked. Very annoying. No clue what service it is that makes those type ads,
Regular 460px banner ads between text I don't think would bother me though. It's just those weird hover popup style ones that annoy me.