Thu Apr 20, 2017 8:49 pm
Sometimes my rambles go a little, well, overboard.🚣🛶
You may have noticed?
So when one of my favorite companies and Mike and I talked about writing a post for them, we were thinking along the lines of something tight like, oh, "the state of solopreneurism, today and in the future."
The company is Social Quant. We'll be telling you more about it and its tool, and how to use it, in The Twitter Action Guide - it's an advanced technique, to be employed when you have found your voice and have discovered what works.
But back to solopreneurism...
I could write whole books on that topic!📚📕
So we cut it down to "Why Every Solopreneur Should Succeed (And Why Most Don’t)."
I told myself, "OK, Ken, keep this nice and tight."
Their guest posts are usually a few hundred words, up to 1000. Their head of content, David Boutin, knew that I'd have trouble sticking to 1,000 words, so said that "a bit more than that would be OK."
THAT told me that 2000 might be OK.
We are building friendships with influencers in what I call "MikeSpace" It reminds me of the affiliate marketing space of 15 years ago.
Folks in the more modern areas of Net marketing (social media, mobile, etc) are busy honing their craft and learning - pushing the envelope. They're working to be the best in their spaces, much like folks like Danny Sullivan and Allan Gardyne did "way back when."
They're the type of people we want to work with today. Sadly...
I'll be posting a series on the dark side of affiliate marketing, something I first touched on over 10 years ago as a potential problem. It's becoming such a problem that they are on consumer groups' radars, with pressure for much tougher legislation, not just for affiliates who write fake reviews, but on companies that encourage it.
It's important for 2 reasons...
1) FOR YOU - There's content about how to keep it real, earn income ethically by serving your reader's interest first and foremost. It may earn you less than an inferior company that increases its price so it can pay you more. But you'll last forever if you accept less money by recommending the best for your readers.
2) FOR US - I've had it with unethical marketers in our space. I'm not talking about IEDs ("Irrationally Exuberant Detractors"). They were as far from honest as it gets and the motivation was anger.
Now we have a new group doing the same, but with a different motivation. This one is "just business" but it's a dirty business. If they made honest claims, I'd accept it as good, aggressive marketing.
But when they claim that this product is way better than ours, well...
We'll be publishing about a rigorous, detailed study comparing our results to theirs, apples to apples., comparing results at Alexa, SimilarWeb and SEMrush. I don't want to be the spoiler, but I can say that only thing they do better than us is failure (Alexa > 30,000,000). They do that 4x "better."
It's one of the only ways we can deal with this. You've never seen a study like the one that we're about to publish. The outcome is so clear, I wish we had thought of doing this before. Here's the thing...
We're at a substantial disadvantage because these folks have sites about affiliate (and other types of) "make money" marketing. Their motivation is to "make money online," period.
Some of them, I'm hoping, don't know how they've been taken for a ride. We hope to open their eyes with flat-out facts and bar charts that show the truth. If they still want to recommend a product that they'll soon learn is way inferior, that's on them.
We are also at a disadvantage because you, to my great pride, have stayed out of "make money" niches. You are in niches that you know and love. You generate your income honorably - value for value.
"Make Money" affiliates (the few who succeed) suck money out of suckers (or is that "suckees"?). Not only is it non-productive, it's immoral.
OUR problem, though, is that visitors to your niche are not looking to start a business online - not at the time of reading, anyway. So there's no financial reason for you to talk about SBI!, which leaves the field wide open for the fake reviews to dominate search results.
But all that's for another day in the near future.
Suffice it to say that our focus is on building WIN-WIN relationships with good people, influencers with kindred spirits and similar values, who are great in spaces that have not devolved the way older areas have. In short - honorable people.
But I digress (which is why I "invented" the Sidebar, though...
As promised, the article answers "Why Every Solopreneur Should Succeed (And Why Most Don’t)." AND it also discusses, um well...
"the state of solopreneurism, today and in the future."
So yeah. I sent them 9000 words!
What would they do with it?
I rarely read my own writing once I've let it go. I cringe too much when I see spots that I'd like to improve. But I wanted to see how much they chopped, out of the almost 9000 words that I sent them.
The answer... none. I couldn't spot anything important, so I did a word count on both documents. They were within 50 of each other.
I was sure they were going to chop it down to ONE topic that they liked. And we'd use at least half of it for our own blog.
And then Yuki called, asking if I had seen what their CEO had to say about the piece... "Check your email, Dad."
Now, I have to say, and I hope it doesn't come off as bragging, but as I read this piece before seeing that email, I thought it did a really great job. It pulls my most recent thoughts, the way that I think about solopreneurship and where it's going online, all together into one article.
For 9000 words, it's a good "summary" of where we are heading. It's some of my best stuff.
Now, you'll already know quite a bit of it, but you haven't seen it all organized into one, cohesive piece like this. Please do read it - it's well worth the 15 minutes...
Anyway, so I checked my email, per Yuki's suggestion. And sure enough, CEO Mike Kawula, in his email today, said this about the post...
It’s NOT a hodgepodge of tips and advice to get you jazzed about some fad or chasing the newest shiny marketing tool.
It IS an invaluable resource that will fundamentally change the way you think about your online business.
Ken is also giving away a 3-year membership to Solo Build It! ($997 value)
In my honest opinion, Ken is a genius when it comes to entrepreneurship and has an amazing entrepreneurial history of success in various businesses.
I’ve respected getting to know Ken the last 2 years here at Social Quant and his advice has been some of the best I’ve received (so I know you’ll love this 8500+ document you’ll treasure from him).
P.S. Seriously, read today's post, it’s one of our best I truly believe.
Wow! That's over-the-top generous. I'm really glad they liked it and that we had a chance to get our message out to a wide audience.
And, oh, did you notice the chance to win 3 years of SBI!?...
While you're there, please like and share the post, please?
On the lighter side
You know, we all need a little recognition from time to time. And I ain't no exception. So Mike's comments meant a lot to me...
My only complaint?
They asked for a photo so I sent them three to choose from, something more recent and, well, dressed the way I usually do now (t-shirt and shorts). They went out and found that old suit-and-tie photo instead, from the office in Montreal.
Those clothes, the office and its location are long left behind...
Can't win them all.
Let me know how you liked the piece? Leave a note over there, perhaps adding a bit about your experience with SBI!? With a little luck, it'll help generate some ongoing SE traffic.
We need to be doing a lot more of this to get back to building WIN-WIN relationships with people who I respect. Of course, they can't all be 9000 words and CMO Mike (well-respected in this field - voted in the Top 10 Social Media Bloggers) will be doing most of them.
Or I'll collapse!
Onwards and upwards (with your help)!
All the best,
P.S. We also announced the post in...
Our FB account...
https://www.facebook.com/solobuildit/po ... 8888406377
https://twitter.com/SoloBuildIt/status/ ... 7961948160
Spread the word, bird!🐧 (Is that still a saying?)