Sat Nov 11, 2017 10:56 pm
Hi to all,
A mini-ramble inspired by David's post at...
He re-introduced himself as being back with SBI!. Part of what he said...
I have tried things such as Network Marketing many times...
Then the other day I had a conversation about life that brought me back here.
I love that a conversation about life brought David back. At its highest level, SBI! is all about life - and getting more out of it.
And that brings us to...
A Major Getting-Started Solopreneur Problem
Most would-be solopreneurs have never been businesspeople. They don't start their quest online with the desire to start a business, let alone fully understand what that takes.
They think, instead, "make money online." And here's the quick bottom line on that...
NONE of them work. But they do attract folks who are thinking primarily "make money online."
I'm not talking about Get Rich Quick, which is a whole uglier level of scam. I'm talking about things such as MLM or even becoming a YouTube vlogger. In EVERY field, there are a few exceptional talents.
Anyone who has tried MLM knows someone who is so outgoing, genuinely friendly and trustworthy that they build up huge teams. It's not, however, a transferable skill. Few can do it as well as "the natural."
So a small number of people make huge sums, but the vast majority make little or nothing - or worse, spend a ton.
YouTube? Sooner or later, you'll come across someone like Logan Paul...
https://www.youtube.com/channel/UCG8rbF ... 0yOd8vqIZg
This is the guy that we got into a minor car accident with in California (just a mirror ding). I talked about it at this post (but didn't mention his name)...
A Summer Vacation Adventure - And What It Means For You!
The video that he made from the encounter with "l'il old us" has over 10M views. That's more views that every video we've ever made (with 9M left over! ).
By the way, if you missed that post, it talks about "degrees of difficulty" to succeed with various LEGIT formats of starting online businesses.
Worth the read if you missed it.
The bottom line of that post? Building a theme-based content site is still the easiest, most reproducible format to build your own online business, one that both generates income and builds equity.
Before considering LEGIT formats, however, one's mindset needs to drop "make money" and move on to "start a business." Money, at least for most, is a crappy motivator when you start your own business.
And it leaves you open to all kinds of "come-ons" such as MLM.
It leaves you open to the "sensational star" stories, such as Logan Paul's. He certainly makes a ton of money.
But it requires skill that few have. I don't mean that you have to be an idiotic raving lunatic like Logan, able to put together crazed vids for 14 year olds. That's only one skill.
Instead, as I catch Golden State's 10 minute summary of the previous night's game, I come across the occasional basketball YouTube vlog that has 100,000 - 300,000 followers. I also notice (but only because I'm paying attention for SBI! purposes) countless folks who've tried and failed or are trying and failing.
The ratio is crazy. But those doing well not only have a clear passion and knowledge, they have the ability to turn it all into an entertaining or educational "video of excellence."
You simply need to get too much right to really succeed at YouTube. If you are thinking like a businessperson, you'll realize that. But if "make money" is driving you, you could try, take courses, try again, and still fail.
Another example - some of the folks who write fake Wealthy Affiliate reviews talk less about the product and more about how much they make from the program. In other words...
"Buy WA so you can become an affiliate and make money by pushing WA on others."
They don't mention that the Top 20 results of the SERPs is jammed by skilled pros for all the terms that are worth ranking for. But if "make money" drives folks, the "make money" message is all that sticks in their heads.
We all hear what we want to hear.
The GoDaddy study that we just released...
http://www.sitesell.com/blog/2017/11/on ... ildit.html
And see the forum announcement post at...
There were so many trash sites (2, 3, 4 pages) that we had to change our definition of an active site in order to develop a comparable set of sites!
We had to parse through 195,000 domain names in order to find ten thousand “Real Effort” websites at GoDaddy!
That gives ourselves a huge disadvantage, comparing ourselves to their "cherries," yet still generated 10X results. The point here is that so many folks value the "unlimited domain names" that they get for the same hosting fee.
One of the most common questions to question.sitesell.com is "how many sites do I get?" The answer is that "you get one business and that's going to take more than enough of your time" (with added explanation).
Having tons of sites is an illusion since none of them get any traffic (which is why we had to filter so aggressively). Technically, we should have counted those sites since folks do waste time putting them up as part of their approach.
They figure that with enough sites, they are bound to, yes, you guessed it...
"make money." The problem is that 100 sites x $0 still equals $0.
Bottom line: More than 20 years into online solopreneurship, "make money" drives immature ways to think about using the web.
There's a steady stream of new folks to replace those who finally give up. And there are so few writing about business seriously, "make money" remains a dominant way of thinking.
What a waste of a brilliant opportunity. In modern history, prior to the Internet, it has never been so cheap/low-risk/do-able to build an actual business. You tailor it to your goals and time availability.
Every now and then, here in the forums, such as when I read David's post, it hits me...
Whenever I frequent Net marketing forums or FB groups or whatever, the difference in the level of thinking between there and here is striking.
It has been extremely gratifying to watch folks start SBI! with at least a superficial understanding of building a business. That's a start. From there, mindsets evolve as they see the bigger picture, as traffic starts to grow followed by the first drops of income.
What separates you from everyone else (aside from the features of SBI! itself) is...
1) the philosophy of OVERdelivering what people want by creating your own unique, high-value content.
2) the fuel of BAM. It takes passion and knowledge of a niche, the right attitude and tons of motivation.
Money is the desired outcome, but like I said, it's not the motivating input. So yes, "making money" is ultimately one of the results, growing equity being the other. And it's an important result, obviously!
But THAT is the big difference...
It's the RESULT, not the driver.
What do you think? Did you start out looking for "make money" opportunities? Did you think like a business person?
I'd love to hear your personal story, not how you found SBI!, but how your thinking evolved from there.
All the best,