Good morning, Della,
What a great subject for parents (and grandparents) who know nothing about rugby - love it!
I also love your easy-to-read, conversational style of writing and the use of large and impressive images. Nice work!
Here comes what I hope will be the constructively helpful part...
I looked particularly at your home page, since that's the door to our sites, and my reaction is there is too much "I" there. Site visitors are really not very interested in us initially. With time, as they get to know us, they know more about us, but at first it's all "me, me, me" as far as our audience is concerned!
So I would re-focus that page more on the site visitor. You have a great phrase on your About page: "A beginner’s guide to rugby created for everybody who wants to watch, learn and support rugby". I would start there.
For example, your first headline (instead of "Rugby - Crushing Excitement") might be "A Beginner's Guide to Rugby" which tells visitors instantly what the site is about. When I saw "Crushing Excitement" I wasn't at all sure what it meant - would this site be about rugby injuries? Or how people should avoid it because they might get injured?
What to you is stunningly clear will not be clear to the person who visits your site for the first time. You have to think like a site visitor. Who is your target visitor? What do they want to know? What problems do they have that you're going to help them resolve? Address those issues first.
For example, if your target visitor is the parent / grandparent whose child is about to play rugby and they're terrified about the possibilities of injury, address that immediately. Something like:
"Is your child or grandchild about to start playing rugby?
Are you terrified about what may happen to them playing such a rough game?
I know how you feel!".
So you're introducing yourself, but only in relation to how you can help them
. I'd also add in some more personal images, if you can - perhaps you and / or your family enjoying a rugby game, for example. So the whole page becomes a combination of visitor-focused and personalised. They
have the problem. You
have the solution.
I recently led a Challenge in the forums about how to write a product review page. Several people who took part said they would use the step-by-step we went through to structure all the pages on their website. So it may help you to read that through - it's been turned into a series of three articles which are in our MHQ - this is a link
When reading through it, think "page" instead of "product". In other words, where I talk in the articles about the product
being the solution, your product here is your page
- it's the page you're trying to get your audience to "buy" into. If that makes sense...
Obviously, some of the steps won't fit at the moment (they will when you start monetising, though!) but the initial articles are all about the customer and how to both identify and address their needs in a way which will more or less compel them to stay on your site / take your advice.
Once you have your site visitor firmly at the front of your mind, the focus will come.
I hope that's helpful. As I said at the start, you have a great website with a compelling theme and a potentially very well targeted audience.
I love it!