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#1370219 by ken-admin
Tue May 02, 2017 2:23 pm
Hi to all,

We periodically update articles and the AG on a regular basis and the page on Alexa came up. Research (on Alexa) really peeved me - it's so biased against a great tool. It always has been, but few have taken note of what's changed, and none give more than a cursory mention of 1 of the 6 useful strategies for it.

Some tools do outlive their uselessness, of course. But almost all the new articles were clearly just rehashes of older articles which ultimately rehashed from pre-2008, when Alexa eliminated the 1-toolbar bias by going to 25,000 new sources. That just....

1) wastes readers' time
2) leaves them with the wrong idea, losing out on a great tool and its uses.

One tell-tale sign that most articles were rehashes? They kept talking about the bias introduced by it using only its own toolbar. Now...

Never mind that THAT itself is irrelevant since you can discount that bias by knowing about it. For example, you'd know that Net marketing blogs get a boost from the bias. And if you know that niche, you also know what is high traffic for that niche and what's low. So what's the problem?

A bigger point is that it's super-useful for getting a quick fit for a site in your own niche, for tracking where you place in it, traffic-wise, for who's gaining and who's falling back, etc. Why does bias not matter? Because if all the sites are in the same niche, the bias cancels itself out.

Now, I guess this horrible-state-of-the-info on Alexa wasn't really news to me because I've seen the occasional new Alexa article fly by on an RSS feed. I'd check it out, shake my head, and move on (the time we waste so you don't have to - sheesh! ;-) )...

But when you stop and do research to update, it hits you. You see how many "new" articles there are, almost all flat-out bad (although a couple of the more interesting ones are called out in the new blog posts).

It points out the problem of the blogosphere, especially in the Net marketing area. Bloggers feel a pressure to post. Frankly, except for the best in their fields (and even then, occasionally), there's very little original research, little digging out of new facts and synthesizing them into new takes/ideas/etc.

Alexa is the "poster boy victim" of that.

I decided to clean this up, once and for all. Well, the content grew and grew until it was too long for a single article. It includes material on SimilarWeb and SEMrush - when and how to use them in combination with Alexa. It's the complete coverage of this whole topic - and it's up-to-date/right.

I couldn't bear to look at it anymore, so asked Mike to edit it into several posts. After he read it all, he came out with a great line when we were voice-Skyping...

"I feel like the editor for Peter Jackson. I'm gonna turn this into the Lord of the Rings of Alexa."

It was a great line and he did an incredible edit on the work. He even called Alexa to make sure we were on the money. It's pretty darn intimidating when we're the only ones to come so strongly on the usefulness of Alexa (6 useful strategies). So he wanted to be sure we had everything right.

And that yielded gold..

He got some outstanding new (unpublished) information from Alexa, which made our conclusions even more valid. They didn't realize that their "100,000 disclaimer" has not changed since 2003, something that took some digging to figure out - bloggers jump all over that disclaimer without thinking about how it makes no sense, so should be questioned...

And that's the thing. Bloggers start an article on Alexa EXPECTING to be negative, just seeking to find a new way to say it. They miss some great uses, therefore, right under their nose. And with some digging, they'd find some truly useful info.

But don't get me going on that! ;-)


Anyway, before giving all the goodies away, check out the post and follow along at... ... myths.html

It's all-Alexa, all-week (5 posts in all) I must use it 10-20 times per day. I want to know, for example, if an article I'm reading (from someone I don't know) is coming from someone with no traffic or is a quickly rising star - just to know where s/he fits. If the person is a player, is it someone we should reach out to? - that sort of thing.

Anyway, it's all said much better in the post... ... myths.html

All the best,

P.S. Oh yes - we'll be doing another "Peter Jackson" on this and cutting it down to TNT HQ length (probably 3 articles, shorter) for SBI!. The blog post is the "full, extended Director's cut." :-)

P.P.S. Here's our FB post about the post... ... =3&theater
#1370708 by Cath, SiteSell Content Team
Tue May 09, 2017 11:35 am
Since your articles came out, Ken, I've been using Alexa+ to check out potential partners and I have to say, it's been quite illuminating.

I strongly recommend anyone thinking of doing any kind of partnership / joint venture work to use it as described in the "Alexa series". :)

#1370731 by Stephen from Monroeville
Tue May 09, 2017 5:07 pm
i really enjoyed these posts on alexa (i also didn't know there was a fuss about it .. but i don't read very heavily many blogs ) ... it's a tool i use daily just to compare competitors and get rough ideas of traffic ... but i'm wondering something , ... do sites using "amp" decrease there position on alexa (?)

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