Wed Jan 24, 2018 6:45 am
Well, I've only scratched the bottom of the barrel and I'm discovering a huge number of my own pages that my own Search won't find. Sobering!
And boring. I'm on a laborious task of doing this for all pages, and fixing them of course as I go along.
Most of it relates to Breadcrumbs - there must be a link back from the next level up and down, or Go from XX to YY and there's no link back from YY.
Or too many outbound links, especially to one of my own other sites, not "No follow" ed.
What's particularly hurtful is a breadcrumb to one of these pages that Googs won't recognise; then the perfectly good page from which your are trying to link is also blacklisted.
And a link in your page to the wrong page is a dead give away. I'm struggling with whether one should put in Coward's Castle, or leave out the apostrophe.
I can't say yet whether there will be an improvement in traffic, but I will be very surprised if there isn't.
Constructing pages exactly to Google's changing exacting requirements is very boring, but very necessary.
There was a time when you couldn't put links or graphics near an Adsense; they seem to have lightened up on that. Repeating a word in a paragraph is often still problematic, though heaven only knows why Googs objects to using the words bee and honeybee in the same paragraph should be offensive to the reader.
Googs keeps moving the goalposts and we have to be abreast of these things.