Wed Feb 14, 2018 5:49 am
The first apostrophe in “title" (sometimes once in the html code, sometimes twice) is copied incorrectly, using the curly type.
For months I've realised something has been wrong with traffic and Adsense, but not known what. Many, many, many thanks to Will who finally solved my conundrum. The Forum folk are fantastic.
Now I have hundreds of pages to fix, and already Adsense has improved dramatically.
One odd feature though: Some of my best pages have this gremlin too. Perhaps it's an 'incidental finding'; true but of no consequence.
Check the apostrophe before the word title in your breadcrumb. Perhaps you have the problem too. It appears twice.