Fri Apr 21, 2017 12:57 am
I'm researching some new keywords and I'm confused by what I think is conflicting data between my MKL and the Google Keyword Planner in Adwords.
As an example, "Auckland airport", according to Google, attracts between 10,000 and 100,000 searches per month, yet they list competition as "Low". But when I look at my MKL, "Demand" shows 10,556 and "Supply" shows 4370, which I think means that there is, in fact, a lot of competition.
I've found heaps of similar examples, and it all leaves me confused about which stats to believe, as I don't want to waste time building pages that I may not have a hope of winning.
Am I looking at these figures all wrong?
Would appreciate your feedback.