Jeanita wrote:Hello! I am in the number crunching stage right now. The Action Guide says:
"Generally a Real Supply of more than 200,000 for your Site Concept Keyword should make you wonder if you have the time and resources to "win" this niche. It can be done, but...
The higher the Real Supply, the stiffer the competition.
A nice "sweet spot" area, if you are going to be doing SBI! part-time (say 2-10 hours per week), is a Site Concept Keyword with Real Supply in the 20,000-60,000 range. The lower, the better, especially if it's combined with many high Demand keywords. Higher than 60,000 is certainly doable, and is especially worth the effort if Demand is plentiful and if you are willing to put in a bit more work (10-15 hours per week) to win this niche."
I actually have about 30 hours a week to spend on building my 'business'. I am curious what numbers I should be looking at in Supply and Demand with that much time to spend. I don't mind a little stiff competition, yet I do want to make a success of this. Would you say maybe 100,000 supply is fair (with lots of good high demand words of course).
I have passion, experience, and lots of knowledge with my topic.
Like I said, I am doing the numbers now, actually for about the last week! I really want a niche revolving around weight loss (though it won't be the average weight loss site, I have so many things to say people don't know that will help them).
However, 'weight loss' is incredibly broad and I am so struggling at narrowing it down.
If this isn't getting off topic too much, I think what I'm struggling with most is this: looking ahead, does every page have to have the keyword concept in the heading? Like Nori's has 'Anguilla' something or something Anguilla on every page. I see some SBIers do, some don't. Is that necessary?
My first thought would be to make a list of questions to ask yourself about your topic. For example:
I'm an author, so my own site is the topic of writing, but, writing (like weight loss) is a huge broad topic. So I ask myself questions to help me narrow it down...
- Q: What genre do I write? | A: Bizarro Dark Fantasy
- Q: What sub-genre do I write? | A: Monster Porn Yaoi
- Q: What setting do I write? | A: Medieval sword and sorcery
- Q: What theme do I focus on? | A: depression, drug use, trauma of the partner who is left behind after his lover commit suicide
- Q: Where does the series take place? | A: Maine, Quebec, Acadia, mostly Old Orchard Beach.
- Q: What ethnic groups are the characters? | A: Persian, French, Gypsy, Scottish
- Q: What occupations are the characters? | A: One is a wizard, the other is a chef.
- Q: What ages are the characters? | A: Older/Mature adults, nearing senior years
- Q: Who are my readers? | A: Women aged 50 to 70
- Q: Where do they read my books? | A: On bus tours across the country
- Q: Am I connected with my readers on social media? | A: Yes.
- Q: Am I able to ask my readers directly what they want to see me post next on my site? | A: Yes.
- Q: How many of my readers am I already connected with? | A: 5k+ on FaceBook, 10k+ on Twitter, 300+ each on LinkedIn, Pinterest & Tumblr
- Q: Is the option to do Question & Answer sessions with my readers available? | A: Yes.
- Q: Am I able to promote my site offline? | A: Yes. Book signings, conventions, festivals, carnivals, meet-ups.
- Q: Who visits my site? | A: Senior women (50-70) who read my books and young adult (18-25) women looking to get started in writing careers.
Okay.... so from that, I narrowed down my site topic, from "writing" in general, to "how to write dark fantasy yaoi"
I make pages on my site about each of my books, each of my characters, etc. Then I make pages detailing how I wrote each book, how I created each character.
Because I do massive amounts of research into medieval history, as well as the cultures of the places and people in my books, you also see me writing pages about "how to write medieval characters" or "how to write medieval servants", etc.
The bulk of my site however, is question and answer sessions, as it turned out (when I asked my readers what they wanted to see more of on my site) that this was what they wanted. They liked being about to send me questions on FaceBook, Reddit, Blogger, etc. and then, have me write up these massive (7,000 word+) step by step answers that detailed all the ins and outs of how I did the thing which they asked about.
So, readers of my books get to find out hoe their favorite characters come to life and young writers looking to get started in the novel writing career, get what basically amounts to a free online course in how to write novels, everything from the creation process to the publication process.
In the end, what started out as a very broad topic (writing) was narrowed down to a very narrow topic (how to write dark fantasy yaoi"
Now, in your case, I know absolutely nothing about weight loss, so I have no clue what sort of questions you should be asking to narrow down your topic, but they should be the same as what I did for my site, in that, you basically give yourself an interview to ask yourself WHICH very SPECIFIC areas of weight loss are you an expect in?
Here's a few questions I thought of to help you get started...
- Q: What type of weight loss method did I do? Food? Pills? Exercise? Etc. | A:
- Q: If I focused on food, what type of diet was it? Vegan? Keto? Palo? Mediterranean? | A:
- Q: What special equipment did I use? Juicer? Magic Bullet? Rower? Yoga balls? | A:
- Q: What type of exercise did I do? Jogging? Kendo? Belly dance? | A:
- Q: Was there a special meal plan I followed? | A:
- Q: If I'm female, will men get the same results or will it only work for women? | A:
- Q: What supplements did I use? Krill? Turmeric? Kohosh? Acia Berries? | A:
- Q: Is my program disable friendly? Can people in wheelchairs do it to? | A:
- Q: What about seniors or children? | A:
- Q: Will my site focus on recipes and meal plans? Or training diagrams and exercise instructions? | A:
- Q: Did I keep a weight lose diary? If so am I willing to share it on my site? Is each entry long enough to be it's own page? | A:
- Q: | A:
- Q: | A:
So, just off the top of my head, I can think of several narrow focus niche's within the broad niche of "weight loss".
- The Vegan Weight Lose Diet
- Mommy & Me Diet (Lose pregnancy belly fat & keep your kids healthy at the same time!)
- Weight Loss for Seniors
- Weight Loss For Wheelchair Bound
- Just For Men: Burn Fat & Gain Muscle At the Same Time
- Belly Dancing: Dance That Belly Fat Away
I don't know what type of weight loss niche you had in mind, so no clue if any of those ideas actually help you out or not, but, you get the idea of what I'm saying right?
Basically, focus on one particular type of weight loss (diet OR exercise), then focus on one type of person needing to lose weight (new moms OR young college women).
Think of it like Richard Simmons. He didn't focus on weight loss as a whole, he focused on helping over weight seniors lose weight by dancing to music they grew up with, thus his infamous "Sweating To the Oldies" program.
Once you know what type of weight loss system you want to focus on and who your target audience is, then you can search those terms in Brainstormer and it'll give you more focused keywords for your more narrow topic within weight loss.
Once you've got a tighter niche, you should start seeing more manageable numbers. So, rather then winning top ranking of "weight loss" you'd win top ranking on something like: "Losing Weight With Pickle Juice" (Can you lose weight with pickle juice? I don't know. I'm just sitting here drinking pickle juice while I was writing this, so that's the example I used. LOL! I have joint/muscle issues, pickle juice works better then energy drinks to help improve mobility, thus I drink pickle juice while I type.)
Hope that helps. Good luck with it!