Planning Your Monetization Mix is covered in DAY 4 of the Action Guide. It is a critical GO/STOP step in the C T P M process. Get feedback on your chosen Monetization Mix for your new business; or get tips on which monetization options work best for your niche.

Moderator: Sheri from Uneeda

#1370523 by Stephen from Unalaska
Sat May 06, 2017 8:03 am
Good evening.

We have been blessed with the success of our SBI sites using a monetization model that sells services only.
We have resisted selling products (e-books) due to the esoteric nature of the niche we consult in.
However I think it's time to come into the 21st century and try to sell an e-book or something like that, and perhaps promote it with a "canned" pre-recorded webinar.

We sell our "comprehensive cell tower lease and cell site valuation reports" and provide 1 hour of phone consulting for a price point between $2,500 and $7,500, depending on how much work is involved. These are customized reports that we can charge a premium fee for. However, we only sell a dozen or so of these a year. I'd love to sell hundreds or thousands of these without all the bells, whistles and customization, and offer them a much lower price point so we can also generate revenues from outside the USA.

Does anyone sell a premium priced e-book on their site or perhaps do any of you sell by utilizing an on-demand / pre-recorded webinars that promotes your product?

Or are there any SBIers that are webinar and ebook experts who can guide us in creating and integrating this type of monetization tool?

Thanks :-)
Steve K
#1370767 by Forum Admin
Wed May 10, 2017 2:11 am
Hi Steve,

While you're waiting for an SBIer who is using Webinars to sell products or ebooks, just wanted to point out an article series in the TnT that you might find helpful...

Hopefully someone will pop in here soon with some hands on experience to share too!

Forum Admin
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