Thu Aug 08, 2013 3:12 am
I talked about a wish by an SBIer recently...
I need to be taught how to create and market a product.
I almost moved on with an "uh-huh anything else?" thought. But I kept coming back to it.
As you know, I'm really NOT interested in writing about anything that I don't believe can be showed AND THEN DONE REPRODUCIBLY. At first, I thought this was one of those.
And yes, at one level, let's call it "The Edison Level," I don't believe anyone can be taught how to invent the next lightbulb. You either have that type of genius or you don't.
And it's just too expensive and time-consuming, not to mention litigious, to invent a new "physical world" type of product like the intermittent windshield wiper. Patents, prototypes, inventory (if you decide to actually make the thing).
And lots of lawsuits against the auto industry (in this particular case).
So we're not talking about "inventing-inventing."
What about coming up with something small that would fit in a wallet? Or digital products?
Can YOU come up with an idea for a salable product? Something new, different enough to sell and delivering enough value that your customer is happy to have parted with the dollars?
Most marketable new products come out of a person's particular set of circumstances and life experiences. EVERYONE has those.
People tend to think that getting ideas is like a miracle or something. I thought like that before I had my first idea for a game. But...
Over the 10 years that Janice and I licensed our toy and game ideas, we sold 23 different prototypes to companies around the world, somewhere around 200 deals. And really, it's true...
Once you get over the thrill of the first marketable idea, it becomes fairly routine. Well, a really good one always WAS exciting (but was not always the one that got sold).
And it sure paid better than medicine, financially, letting the doctoring be the hobby that I enjoyed!
Heck, we retired when Yuki was born (I can't believe she's 22 already -- what happened? -- oh yes, that Internet thing
Even after that, my first venture on the WWWWW (it was called the "Wild and Wooly World Wide Web" back then), an experiment, was "an idea." It was based on a speculating hobby. And then look...
From THAT experience came MYSS!.
And from THAT came SBI!.
So trust me..
Ideas are already there, in your head.
They just need a little help. What type of help?
You tell me.
I DO have some ideas (no point in writing this otherwise!). But you go first.
What would you need to know?
As we explore new, higher-profit ways to monetize, the very pinnacle, true entrepreneurialism, is the development of your very own product.
Have you ever thought of it?
What help do you need?
What would you like me to include in an article?
Or is this just what a good old buddy of mine in the toy business used to call a "DFI"?
He was cruel, but you have to be cruel to be kind in the "new idea" business.
And no, I'm not translating that.
All the best,