>>Is the affiliate disclaimer compulsory or just seems a good idea?
My understanding was that it was required by the FTC (US gov).https://www.ftc.govhttps://www.ftc.gov/enforcement/rules/rules-and-guides
There was some sort of a law change (US gov) last year, that resulted in requiring a disclaimer. I forget now what exactly it said and what specifically it required. (The links Kim provided, probably mention it.)
I know at that same time, Amazon had changed their ToS because of the FTC change, and then Google also made a change, and both Amazon and Google had stated that we had to tell people ON EVERY PAGE of the website that we used Amazon and Google ads. Amazon went so far as to give us a line of text which they said we had to copy and paste EXACTLY or they would deactivate accounts.
I remember panicking over the whole thing at the time trying to figure out what to do, and asking around what other people were doing to try to figure out what I should do.
Part of the panic for me was that, I live in one of the 11 states (Maine), where use of affiliates was banned, so I had never used affiliates before, because those of us living in any of the states that banned them, had not been allowed to do so. When the FTC changed those laws, suddenly all 50 states were allowed to use affiliate links as well. So, I was VERY new to affiliates last year when this all happened.
In the end, as a result of asking what others were doing, I ended up putting the following text in my footer:
Code: Select all
The law banning affiliate marketing in the State of Maine (passed August 2013) was over ruled April 4, 2017. Yay! As of April 7, 2017, this web site is now monetized with affiliate links, something you never saw here before.
Laws require that we place this notice on our site informing you of this change.
You can find out more about the FTC Laws at: https://www.ftc.gov
“We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.”
We are currently testing out various affiliate monetization options, including LinkShare, Share-a-Sale, Commission Junction, Click Bank, and Amazon Associates Affiliate Program. Expect to see a variety of banner, image, and text link ads throughout this site, in various places, as we try out different sizes, styles, formats, companies, and programs, to determine which ones are a best fit for this site. This testing of new monetization options will probably be on going through out 2017. You can expect to see ads being moved and changed daily until we find the ones we feel best fits our goals.
Also new: We've been approved by Google to test out a new type of Google ad program, that displays "intelligent" and "responsive" ads based off of YOUR internet browsing search history, showing you ads based of YOUR interests. These new AI ads are part of Google's artificial intelligence program, known as RankBrain, and are displayed based on which web site you've visited in the last 28 days, as well as items you've bought off online stores, and any search terms you've typed into your browser. We at [Domain Private] have no control over what ads this AI ad program displays, as the ads are based off your browser history and not our web site topics.
It included the text that Amazon required, included the text Google required, and listed affiliates the way the FTC required, and notified readers where to find more information (the links to the FTC website).
By putting it in the footer is was on every page of the site as was required by Amazon and Google.
That covered it for me.
I've seen others do different things.
I also created a page called "FTC Compliance" and put that page in with my site info pages (About mee, About this site, Cookies policy, etc) And put a link to that in the footer as well, just in case the footer one was wrong. Over on that page I put more detailed info on how my site was monetized, including to talk about my art sales on Zazzle and my book sales on Amazon.
So that was my personal translation of the situation and how I dwelt with it. Hope that helps.