Mon May 08, 2017 7:22 pm
This post discusses how to write a REAL review of SBI!. We really need each and every SBIer with a great story, everyone for whom SBI! matters, to write a review about Solo Build It!.
Why? To fight the FAKE reviews of Wealthy Affiliate ("WA"). WA affiliates' fake revies seriously choke our growth by misleading folks who search for SBI! reviews into buying WA, which cuts their chances of success by 97% (see study below)!
Ultimately, they'll cut the resources we pour into making SBI! ever more effective. In short, YOUR reviews make SBI! better, which in turn makes you more effective. (And, of course, it helps would-be solopreneurs find the ONLY place where success happens!)
So... TOGETHER, we fight FAKE with REAL.
[Note from Help Elf: I posted a "cheat sheet" (tighter-version of this past. You'll find it in this PDF...
Here's the TLDR version of Ken's 10-Episode series of posts. The TLDR summarizes the entire Wealthy Affiliate fake-review series.
If you want the entire 10-Episode story, start here, at the "Pilot Episode" - "Wealthy Affiliate Vs. SBI! Success Comparison Study - Our Only Way To Counter Fake Reviews."
The Grand Finale (Episode 10) is a blockbuster! In true Grand Finale tradition, it ends in an extended Episode - 7 Parts!
We suggest you read the final 3 parts, for the surprise destination of where SBI! is heading...
Episode 10, Part 5: It Takes a Village
Episode 10, Part 6: Out of Crisis... Opportunity
Episode 10, Part 7: Shrug!
Submit, Ask, Discuss, Review
THIS post not only explains the key points of a REAL review, please use the thread to submit the URLs of your SBI! reviews/experiences. Discuss. Ask questions.
Want a review of your review? Just ask. Everything about REAL reviews happens HERE.
As examples and inspiration, here are a few SiteSeller favorites (yes, we read them all )...
http://www.family-getaways-melbourne.co ... eview.html
Will This Work?
Can we defeat the FAKES? Check out this post - it shows you how it's already starting to work...
We need at least 500 REAL reviews, ideally 1,000 to flush the bait-and-switch FAKE ones out of the SERPs. It also creates a strong resource for us to use in our marketing. So..
Don't think that YOU don't count. You very definitely do. If you have a great story to tell about SBI!, tell your story (how you use it, how it impacted your life, etc.).
And now, in regular SBI! tradition, we include the "how-to" info that you need to create winning content...
Summary of How to Write a REAL Review by REAL SBIers
If SBI! has made a substantial difference to your life, helped you take back some measure of freedom, please tell that story. Let the person who reads it in on the best-kept secret online.
"Keep it real" is as important here as anywhere. For example, don't make a big deal about being "Genuine" before you talk about Fake Reviews. Don't talk about "proving it" until you've talked about all the fake reviews about an inferior product with no proof of success.
As for any page, stay in your reader's mind. They don't know "fake" from "jake." It's a non-issue when they arrive. Explain they are actually paid affiliates for WA engaging in fake reviews to fool them.
You may start out by explaining how upset you are that there are so many fake reviews for a product that you love for what it has done for you. Explain they write some pretend review just to pull them in. Them, after some content about SBI!, they send you to "a company called Wealthy Affiliate" or to their review.
Or you can conclude with that.
Either way, until you set that scene, don't say that YOU are genuine. It's out of context. Don't talk about proving anything until you've set the stage that their success has zero proof. Then link folks to our proof pages and finally...
To THE STUDY.
It's incredibly ironic that we have to review how to make a REAL review, well, "REAL." It's because YOU are in a debating/replying mindset.
How could "debate" or "reply" not be when we're combatting so many fake reviews, right? But remember, the visitor knows nothing of this.
Their training has been extensive. So THEY spin fake reviews with the ease of a spinning wheel, with reviews that FEEL real.
Showing REAL how to feel REAL, well, it feels kind of unreal to me...
If that's not Irony, I'd like to meet her.
Keep it real, stay in your VISITOR's mindset (not yours), and it will all BE REAL without having to claim to be so. "Genuine" shines between the lines, no need to say it outright.
OK, here's the how-to, You already know most of this from SBI!, so for those in a hurry, I've added "***" to the spots that offer advice that is specific to THIS particular circumstance...
1) Choose a Specific Keyword that is some permutation of "review" or "reviews" together with "SBI!" or "Solo Build It! or even "Site Build It!" (ex., "Site Build It! review," "SBI! reviews," "review of Solo Build It!," and so on).
*** Suggested list to choose from as your Specific Keyword
Solo Build It! Review
Solo Build It! Reviews
Site Build It! Review
Site Build It! Reviews
UPDATE May 26, 2017: We doing well on the first two, need more of the last 4...
NOTE: The "Site Build It!" variant(s) is a hard call. There probably won't be many new pages written for it, so you may rank for it vs the old pages that may have been there for years. On the other hand, fewer people will search for it over time. It's a hard decision - a weird situation. It could be worth experimenting with it. If you don't rank for "Site Build It! Review(s)" within a couple of months, it's easy enough to just search-and-replace to "SBI! Review(s)" or "Solo Build It! Review(s)," delete the old page and 301 to the new one.
2) Title and Meta Description should contain the Specific Keyword, reflect the passion AND get the click. Here are some example Title tags...
"My Review of SBI! and How It Changed My Life"
"A Solo Build It! Review of How I Built My Business"
(Don't copy these - make your own. )
***3) Create a 1-2 paragraph lead-in from your "About Me" page to your dedicated SBI! review page. (It's important that the page be reachable, like every other page.)
Multiple SBI! Sites? If you have more than 1 SBI! site, do NOT create a new review for each site. Instead... add your review to your strongest site and create "lead-ins" on your About Me page(s) on your other site(s) that link to the actual review. Putting it on your highest-authority site gives it the best chance to rank highly (inbound links from other sites helping it further).
ADDENDUM (OPTIONAL): The above suggestion is made to save you time. Also, the links may help move the review up in search results. That said... Some SBIers have asked why they can't write a review for each of their sites. If they are unrelated and if it feels somehow odd to link over to reviews on unrelated sites, there's nothing wrong with writing a separate review, worded differenty to avoid duplicate content
4) Your story should be free-form, told in your own voice, in your usual way. Write about you, SBI!, your niche, and your business. Why does it matter to you? How has it impacted you? Your family?
***5) Blend your Specific Keyword and other variations of the keyword you choose into the body of your text. There's little or no difference (in Google's eyes) between "Solo Build It! review" and "review of Solo Build It," so use them as best fits the syntax of a sentence.
You could also use any others from the list above (that fit the context). For example, let's assume that your Specific Keyword is "Solo Build It! Review" -> it should be the main keyword used in the body, of course. But you could also blend in...
- Solo Build It! Reviews (e.g., "You'll see other Solo Build It! Reviews. Watch for the ones written by real owners of SBI!. We're the people who are not writing about "making money online" or "affiliate marketing" and so forth. We're the ones with real businesses about niches that excite us (e.g.., "Anguilla," in my case).
- Site Build It! Review (e.g., "Formerly known as "Site Build It!," they rebranded to "SOLO Build It!" to reflect their focus on solopreneurs and to indicate that building a business is much more than just putting up a site."
Got othe idea?
Gerhild illusrates the importance of that here...
***6) Vaccinate! This is important. See "VACCINATE AGAINST WA" below.
To vaccinate folks against fake SBI! reviews, link to the first of our 3 blog posts about this...
Aside from reference to fake reviews and WA, there's no need to "defend." Don't de-bait. Don't get dragged into the muck. Vaccinating is important, but aside from that, it's YOUR story - tell it with the pride and gusto that you feel.
Again, see "VACCINATE" section below.
7) Best way to get ranked (no surprise): If you write a tremendous page, one that visitors are staying on for a long time, you increase your personal chances.
***8) IMPORTANT: Let us know that you've posted your review. Either post it in this thread, with the URL. Or contact Support...
Send in the URL of your review. They'll send it on to me and the team, where we'll build an inventory and figure out how to leverage that.
***9) Affiliate notice: If you use affiliate links, add an Affiliate notice (see Part 5) and "nofollow" the link.
***10) Important URLs to send readers to...
- http://www.sitesell.com (essential as a strong start - it's our home page)
- http://buildit.sitesell.com (gets deeper into Solo Build It!)
- http://proof.sitesell.com (links to the various types of proof)
- http://case-studies.sitesell.com (these are about longevity - important to support this page)
- http://results.sitesell.com (500 high-traffic, wide variety of niches)
- http://www.sitesell.com/blog/real-life-success-lessons/ (Current stories - if using affiliate links, use universal RR URL for this one - see Affiliate Club)
- http://ctpm.sitesell.com (the core process and why SBI! works)
- http://videotour.sitesell.com (Video Tour)
- http://tools.sitesell.com (tools that come with SBI!)
- http://ag.sitesell.com (Action Guide)
- http://www.sitesell.com/sbiforwp/ (SBI! for WP) -- important since many prefer WP.
Use these links as a guideline of info about SBI! itself. Use them to explain a bit about what SBI! does, how it does it, what's in it, etc. It only takes ONE link to get folks back to our site! No need to use them all. Think of the above links as a palette -- choose those you find most useful to to paint your masterpiece.
Also, here are the 3 parts of The Study...
Part 1: Background, summary, peek at results... http://www.sitesell.com/blog/2017/05/we ... eview.html
Part 2: Debunk vs De-bait, Methodology, why traffic?
http://www.sitesell.com/blog/2017/05/we ... art-2.html
Part 3: Complete results and and discussion.. http://www.sitesell.com/blog/2017/05/we ... art-3.html
The FIRST link is THE most important link (we want it to rank for, well - you can guess! ). And on that note, I also include important help about VACCINATING (below).
11) Final step: Include Facebook or Disqus comments (whichever you prefer using). Viral spread through conversations, hopefully even a little controversy, is a good thing. If you need help answering a question, ask here in the Forums. And if you are still stuck, ask Support to forward the question and URL of your review to the Marketing group.
And that's it! The future of everyday solopreneurship is in our hands. If SBIers can reach 500 posts, ideally 1,000, we can take this the rest of the way!
Now it's OUR turn! Together, we'll not only beat WA back, we'll start the trip to a closed community of 50,000 SBIers!💪
All the best,
IMPORTANT: VACCINATE AGAINST WA!
Add a "Vaccination Note" at the end. Here's a sample of what you could add to "vaccinate" the reader against fake reviews. But please write it your own way...
If you search for reviews of <<WHATEVER SBI! NAME YOU CHOSE>>, you'll find fake reviews by people who are paid to make reviews to send you to a proven inferior product. SBI! did a head-to-head study to test those claims. In the name of total transparency, they show you how to do the exact same study and check it for yourself.
The study included every site from both products. On average, SBI! placed 3,300% (that's 33X) more sites into the top bracket. The other product only "beat" SBI! in failure (and by a large margin). Click here for that study [the link will be provided when we put The Study up].
Here is the 1st of the 3 posts that review Wealthy Affiliate success rates vs SBI!. The full set of results appear here, in the 3rd and final post.
Those fake reviews have all kinds of ways of "fake-reviewing SBI!," but they never, ever compare success because SBI! has always provided tons of verifiable proof on their site. And they can't... they would if they could, obviously.
The Study, though, is the ultimate, head-to-head proof. It's the first time anyone has done a head-to-head contest between 2 products. But it's important to "out" the fakes...
Fake reviews are a big problem online. They mislead consumers, just to make money. For more info, do a Google search for "fake reviews." It's so bad that consumer protection groups and government may have to step in.
Actually, one of the reasons that I wrote this page was not only to share my story with you, just in case you ever think about starting an online business. When I heard about all the fake reviews tearing down a product that I love, I wrote this page in support.
And it upset me even more to think that others could be misled into a product where you have 1/33rd the chance of significant success and where the ethics of the operation are, in my opinion, questionable. Who hurts other people's dream, just to make a buck? That's not they type of people that I want to trust.
I built THIS site into a business with <<WHATEVER SBI! KEYWORD YOU CHOSE>>. The Study shows how I would likely have failed without SBI! - its competitor had only 53 sites in the top category, less than 1/10th of SBI!'s results (even though the other company has 70% more sites!).
<<SBI! NAME YOU CHOSE>> takeS care of everything, which clears the way for me to focus on what I really know and love, <<YOUR NICHE>>.
That "VACCINATION" will make folks immune to the WA fake reviews. Change the language to yours, modify it as you like. It's just important to link to the Study with a brief summary (in case they don't click through).
Aside from the VACCINATION, just write it like you do any other story. Your knowledge and passion will tell the story between the lines.