Here's a "cheat sheet" to help you create your Solo Build It! review page quickly. The full, original instructions appear at...https://forums.sitesell.com/viewtopic.php?p=1370750#p1370750
As usual, if you have the time, read the full set of instructions (just above) for extra depth and fine-tuning.
If you remember just one thing, remember this: Keep It Real!I. Background
i. SBI! is undergoing a “cyber-attack” from a company called “Wealthy Affiliate” (WA). WA encourages its members to write “fake reviews” about other companies, always promoting WA as their first choice but failing to provide evidence for their claims of success.
ii. A review and analysis was conducted by SiteSell, comparing WA success rates with SBI! sites. The results were conclusive: SBI! sites are 33x more likely to achieve “outstanding to excellent” levels of traffic than WA sites. The only area in which WA surpassed SBI! was in the category “invisible” – where sites get no traffic. WA has 87% of its sites in this category.
iii. The full Study is available, starting here with Part 1
, where you’ll find a summary and overview of the results.
iv. The result is that would-be solopreneurs searching for a genuinely successful business-building company are being led down a WA path that is highly unlikely to bring them success, and away from SBI!, where they could expect to build a profitable online business.
v. To counteract this, Ken is asking this of you: that you publish an honest review on your own site of your journey with SBI!. A large number of such reviews will, eventually, outweigh the fake WA reviews.
This is not about selling SBI! to your site visitors. We know the majority won’t be
interested. It’s to do with getting a volume of reviews so that we rank for specific keywords in the search engines. This is about coming together in solidarity against a scammy technique that hurts people and damages SBI!'s ability to grow.
vi. We recognize that this is taking time away from your business, which is something SiteSell strives not to do. However, this is a critical issue for other would-be solopreneurs, who deserve to have the same opportunity as you. Also, we must all work together to break what is essentially a choke hold
on the most important search terms that people use when seriously considering SBI!.
vii. Evidence is that, on average, a review will take about two hours to complete, depending on its length and how well you want to explain SBI! while telling your story with it.
viii. If you would like to read Ken’s main forum post about the history of this situation and why it is so important, you can find the TL:DR version here...https://forums.sitesell.com/viewtopic.php?p=1370478#p1370478
And if you are a real glutton for punishment or detail, Ken lays it all out, Netflix-style, starting with the "Pilot Episode," here...
We recommend the TL;DR.
II. How to Complete a ReviewThis forum post
from Ken goes into detail about how a review can be most helpful. The following is a brief summary of the salient points.
Step 1: Choose one of these keywords:
· Site Build It! Review (or Reviews)
· SBI! Review (or Reviews)
· Solo Build It! Review (or Reviews)Note:
We are now ranking well for “Solo Build It! review(s), but need to improve for both the other two. So it would be helpful if you choose to prioritize either "Site Build It Review(s)" or "SBI! Review(s)" by using those as your Specific Keywords.
If you read this later than September, 2017, we suggest checking all three versions of the search terms. Pick the one that has the fewest SBIer reviews in the Top 10.
TIP: Search on “Solo Build It! reviews” at Google. You’ll see a big difference between the scammy “make money” affiliate reviews of WA and the REAL reviews that are ranking for SBI!. Read the real ones to get ideas. Use the acquired wisdom while writing “SBI! Review(s”) or “Site Build It! Review(s).”
Step 2: Whichever keyword you choose, use it as the file name (e.g. http://www.nameofyoursite.com/site-build-it-review.html
Step 3: Use the keyword as you would for any other page…
· Create a compelling page title with your keyword, one that will “get the click.”
· Create a description that also works to "get the click."
· As for any content page, sprinkle a mix of all those keywords, and any “synonyms” (e.g., SBI!, Site/Solo Build It!, SiteSell, Ken Evoy) throughout your content. As always, keyword variations (synonyms) reinforce the Specific Keyword rankings and sometimes "fluke" you into other nice search results.
Step 4: Tell your own story in your own words. You might consider including:
· How you found SBI!.
· How long you have been using it.
· Why you like / love it.
· What difference it has made to your / your family’s life.
· Why you would you recommend it to other people.Notes:
There are two important points to remember here:
1. Have your site visitor in your mind’s eye as you write: tell her your story!
2. Keep it real!
Writing a compelling story of your journey with SBI! is what will keep your visitors on your page and will eventually rank well in the search engines.
SBIers who have already completed their review have commented that they enjoyed the experience of reviewing their progress from when they started with SBI! to where they are now.
Keep it real. Keep it simple. Keep it yours.
Step 5: Include some links.
This is a list of the main pages to link to. Do not attempt to link to them all! Weave them into your story. Link where it comes naturally to describe something of what SBI! offers:
(our home page)
(more detailed info about Solo Build It!)
(links to the various types of proof)
(case studies for different niche areas)
(our top 500 sites highlighting different niches)
(real success stories)
(info about C>T>P>M)
(a video tour of SBI!)
(all the tools that come with SBI!)
(description of the Action Guide)
(SBI! for WP users)Step 6: “Vaccinate” your readers against fake reviews.Notes:
What does this mean? It means making sure your readers understand that they must beware of FAKE reviews of SBI!.
These reviews are written by people who are paid
to sell another product, called "Wealthy Affiliate." Emphasize that this review of a Wealthy Affiliate study
explains things in more details and shows how much SBI! users do.
To help them understand the difference between FAKE and REAL, send folks to this selection of SBI! reviews
, too. They'll "get it" pretty fast - more REAL people building businesses in REAL niches.
This is also a good place to announce or reinforce that you are NOT an affiliate and are not paid a penny to write this review. That statement (only use it if true, of course) is a powerful counterpoint to WA’s “driven by money” reviews.
This step is particularly important. Your review provides good guidance. But this section prevents people from being fooled by fake reviews!
Step 7: Enable social media sharing.
· Add Facebook commenting at the bottom of your review wherever possible so that others can leave a comment.
· Add a Pinterest-optimized image. Not sure what image you could use? Try a motivational quote!
Step 8: for SiteSell Affiliates only.
If you use affiliate links, please disclose them in the review. Add an Affiliate notice and "nofollow" the link. If you do NOT use affiliate links, no notice is necessary and use regular links.
Step 9: Create a 1-2 paragraph “lead-in” from your "About Me” page, with a link to your review.
It's important that the page be reachable, like every other TIER 3 page. The lead-in content should be just be part of your "About" story. Folks who are not looking to start a business will simply continue to read your About Me page.
A few may be curious to click the link to your SBI! review. Include your Specific Keyword in the text of the link so folks know that they'll be reading all about the product you use to create a business they admire.
NOTE: If you have more than one SBI! site, do not write a separate review for each. Place your review on the strongest site and provide a link from your “About Me” pages of your other sites to your review on your most important site.
Multiple SBI! Sites? If you have more than 1 SBI! site, do NOT create a new review for each site. Instead... add your review to your strongest site and create "lead-ins" on your About Me page(s) on your other site(s) that link to the actual review. Putting it on your highest-authority site gives it the best chance to rank highly (inbound links from other sites helping it further).
Step 10: Put a link to your review page in these places:
· From a paragraph in your own “About” page.
· In this
thread if you want to show it to all.
· In the Affiliate University forum
if would like a review or help with writing.
· In an email to Support
We feature some reviews on this SBI! review page
Step 11: Not sure whether an SBI! review “fits” your site?
Some SBIers worried that an SBI! review would not be of interest to their visitors. They are, though, interested in YOU.
That is why Step 9 suggests the lead-in paragraph or 2. SBI! is relevant there because it’s very much a part of you and your business story. Then, by adding “for those interested” and followed by referencing a link to a review of SBI!, you have a natural transition.
As mentioned, you won’t make much money with this review. It’s not about selling to your visitors. It’s about countering FAKE with REAL.
Your friendly neighborhood (or neighbourhood) Help Elf.